Everywhere a sport is being played or a fan is looking for a connection to their favorite team or athlete, women are making it possible.
From the University of Connecticut women’s basketball team cutting down the nets for their 12th championship to Jalen Hurts getting his first Super Bowl win for the Philadelphia Eagles, there was ample evidence of the power and influence of women throughout sports within the last year.
With the return of ADWEEK’s Most Powerful Women in Sports honors, this year’s judges grappled with the evolving definition of power within sports. Our internal team of passionate fans looked at the influence being exercised by executives and players, as well as agents and creators using their talents to call attention to others.
