Nexxen recently launched nexAI, an AI-driven ad tech suite for planning, activation and measurement. Robert Petherick, Head of Advanced TV EMEA at Nexxen, explains how this end-to-end approach drives efficiency and scale.
“The advantage is with the architects who have an end-to-end platform, and therefore have the opportunity for greater data, greater opportunities, and greater optimisation.”
In this interview, Petherick explores how AI can be used to guide advertisers through campaigns, the challenges of building these systems, and the difference between powerful AI and “new shiny tools.”
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