From Street Culture to Strategic Channel
Wild Posting® began as a grassroots tool for underground artists and activists. You would see the colorful posters with their bold, bratty messages slapped haphazardly on barricades and think, “Wow, that looks cool.” The messages stuck out but weren’t always effective. When your only strategy is “look cool,” you miss out on other, more effective alternatives.
Over the past 15 years, Wild Posting® has grown up. It’s no longer just the medium of grunge bands and underground clubs. There’s a new sophistication of messaging and placement.
Today, global brands like Netflix, Adidas and Spotify use it to generate buzz, build cultural cachet, and create viral moments. You see people share imaginative campaigns on social media, and you seek them out to see for yourself. You notice the same produce advertised in your TikTok feed as you do when you walk down the street. And you realize that brands are not just messaging but creating a moment.
