‘The Next Golden Era is Now’

The third round of the NHL campaign “The Next Golden Era is Now” is focused on celebrating how hockey has never been as exciting and fun as it is right now. This season’s campaign showcases top NHL players through the lens of contemporary trends and cultural conversations with the recently launched “Work From Home.”

Videos

Campaign Assets

Credits

Client: NHL
SVP, Marketing & Branding: Casey Hall
VP, Marketing: Josh Dubin
Sr. Marketing Manager: Charlie Keuchler

Agency: Highdive
Head of Production: Jen Passaniti
Group Creative Director: Patrick Seidel
Group Creative Director: Chris Rose
Executive Producer: Luke LiManni
Freelance Executive Producer: Jenny Hoffman
Senior Art Director: Erin Nedelman
Senior Copywriter: Tim Flemke
Junior Art Director: Coco Loomis
Junior Copywriter: Sarah Solovy
Art Director: Ryan Almond
Copywriter: Andy Frank
Senior Art Director: Sydney Cohen
Senior Copywriter: Jordan Fischel
 
Company: Merman Branded, LLC
Director: Ritesh Gupta
Global Managing Partner: Ellen Clarke
Global Managing Partner: Kira Carstensen
Executive Producer: Jessica Miller
Producer: Andrew Scrivner
1st AD: Sean Harner
Director of Photography: Eric Koretz
CLT: Joshua Hensley
Key Grip: Rick Grover
Production Designer: Bill Bittmann
HMU: Stephanie Peterson
Wardrobe: Joslene Ginn
 
Edit: Cutters Studios
Editor: Billy Montross
Assistant Editor: Christian Leontios
Executive Producer: Patrick Casey”