Your loyal customers order the same thing, and that’s great! We break down the sometimes unusual relationship between innovating menus and highlighting the classics, and how both matter.
Chili’s did what now?
In this video, we start with a completely unhinged internet rumor, end up talking about baby back ribs, and somehow land on one of the smartest business lessons local owners keep missing. This is about why simplifying works, why value matters in weird economic times, and most importantly, why your customers having a “usual” is actually a really good thing.
We break down how brands like Chili’s and McDonald’s don’t win by reinventing themselves every five minutes. They win by giving people a reason to come back… without messing with the thing people already love.
New items aren’t the strategy. Consistency is.
The “special” just gives people an excuse to show up again.
If you’re a local business trying to stand out in a sea of noise without losing your loyal customers, watch this one.
