As the financial services market grows more competitive, Pegadaian faces strong pressure from new players who are investing heavily in marketing and digital outreach. Companies like L&T Finance Holdings,Conventional banks (BCA, BRI, BNI, Mandiri), GoPay, OVO, DANA, LinkAja, Ajaib, and others. They have expanded quickly through smart digital campaigns, strategic partnerships, and eye-catching out-of-home (OOH) advertising. Fintech brands like Pluang have also gained popularity by offering gold investment and lending services through simple, mobile apps. These modern approaches are winning the attention of younger, tech-savvy customers. To stay ahead and protect its strong position, Pegadaian needed to refresh its brand presence with a powerful and memorable campaign.
That’s why Pegadaian chose advertising at Kualanamu International Airport, one of the busiest travel hubs in Indonesia. To make the biggest impact, they launched a striking video ad on the giant LED screen placed just above the security checkpoint—an ideal location where travelers naturally pause and pay attention. This LED screen at Medan Airport gave Pegadaian the perfect chance to connect with professionals, frequent flyers, and decision-makers in a distraction-free environment. The bold visuals and clear messaging helped Pegadaian cut through the noise and deliver a strong brand impression. With smart timing, high visibility, and strong creativity, Pegadaian showed how traditional financial institutions can still lead with innovation especially when the message is delivered through the right media, in the right place, at the right time.
What Makes the Kualanamu Giant LED Screen So Powerful?
1. Captive Audience
Travelers waiting in security lines typically spend 5 to 10 minutes in one place, a golden opportunity for your message to truly resonate. This isn’t just visibility; it’s undivided attention.
2. Zero Visual Clutter
This giant LED screen stands alone in its space with no competing ads, no visual noise, and no distractions. In this unique setting, your brand becomes the main character, commanding full attention.
3. Visually Dominant Display
With its massive size and ultra-bright display, the screen naturally demands attention. Whether you’re showcasing animated graphics, product highlights, or a countdown promotion, it stands out and people remember it.
Why Advertise with The Perfect Media?
The Perfect Media is the exclusive operator of this premium LED space. Here’s what sets us apart:
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Exclusive screen ownership no other visuals nearby to compete for attention
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Dynamic ad format options including video, animation, and live updates
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Data-backed reporting and traffic insights
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Dedicated creative team to tailor and optimize your campaign for maximum impact
We provide premium ad space that helps brands deliver memorable and meaningful messages.
Is This the Right Spot for Your Brand?
If you’re targeting mobile, urban, and affluent audiences, this LED screen is your sweet spot. Here’s who gets the most value from this space:
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Finance (Banks, Fintech, Insurance): Perfect for promoting mobile banking, investment tools, and secure financial services to business-minded travelers. Tip: Use motion graphics and mobile app CTA prompts.
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Education (International Universities, Private Schools): Reach well-traveled families and young professionals with smart, clean visuals featuring campus life, scholarships, and enrollment information.
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Property & Real Estate: Showcase luxury developments, investment properties, or holiday homes. Use cinematic visuals and QR codes for instant inquiries.
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Travel, Luxury & Lifestyle: Entice wanderlust-driven passengers with emotional imagery of first-class flights, boutique hotels, or premium experiences. Add a countdown timer for limited-time travel offers to create urgency.
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Healthcare Services & International Hospitals
Kualanamu Airport serves many travelers from North Sumatra and surrounding areas who have a strong tendency to seek medical treatment abroad, particularly in Malaysia and Singapore. This strategic LED screen offers a golden opportunity for international hospitals, specialist clinics, and medical travel agencies to reach potential patients as they prepare to fly. Campaigns highlighting service excellence, patient testimonials, and easy online registration can create emotional connections and drive higher conversions.
It’s about turning screen time into impact, grabbing attention and driving real results.
Turn Every Moment into a Brand Victory
Pegadaian’s campaign proves that the right location, paired with the right message, delivers game-changing results. The LED screen at Kualanamu Airport is more than just a media channel, it’s a prime spotlight where your brand shines at center stage.
If you’re ready for your brand to stand out, spark conversations, and stay top-of-mind, now is the perfect time to get on board.
Ready to Launch?
Partner with The Perfect Media, and let’s craft an unforgettable airport advertising campaign from concept to execution.
Get in touch now to start your campaign!
📧 Email: [email protected]
📞 Phone: +62 8117 7478 88
