Advertising is an incredibly competitive space that’s changing fast. Keeping up with consumer expectations demands more from marketing teams than ever before: faster campaign turnarounds, hyper-personalization of messaging and visuals, and measurable ROI. And, in reality, many advertisers are trying to drive these results with tight budgets and lean teams.
Enter generative AI (GAI). GAI is transforming how advertisers of all sizes, stay competitive and find new ways to grow. It’s like having your own AI digital marketing assistant at your fingertips to amplify your work, providing creative, strategic, and operational muscle to help brands compete effectively at every budget level.
Here’s what you need to know about how GAI can help you reach your most important goals.
AI’s next chapter: From optimization to creative advantage
AI has powered elements of advertising like targeting and automated bidding for years, which is reshaping the creative process itself and taking optimization to the next level. GAI is quickly becoming involved in what ads say, how they look, and who sees them in real-time.
- GAI tools can help you quickly create eye-catching digital ads, including headlines, images, videos, and ad copy.
- With tools like Copilot in Microsoft Advertising Platform and Ads Studio, it’s easier to iterate versions and deliver hyper-personalized messages that resonate with your audience.
- It’s also possible now to more easily identify high-value audiences through AI-powered signals that go beyond traditional targeting.
- Ad products like Performance Max advertisers optimize performance like never before.
