In this week’s Week in Charts: Netflix positions its games offering as the new family board game night, a Chinese AI startup hits US tech stocks, and the IPA finds more women in C-Suite agency positions.
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IPA Finds Rise in Female Agency Leaders but Increasing Gender Pay Gap
The proportion of women in C-suite positions in UK agencies has risen steadily since 2020, according to the IPA Agency Census, but remains below 40 percent. The IPA also found that the gender pay gap increased last year.
Advertisers Spent $4.8 Billion on TikTok Last Year
Advertisers spent $4.8 billion on TikTok during 2024, according to data from MediaRadar, up 27 percent YoY. The findings come amid a period of uncertainty for brand spend on TikTok with the app’s future in the US still to be determined.
Netflix and Prime Video Jostle for Position in Content Interest
Netflix narrowly beat Amazon Prime Video by user interest on JustWatch’s aggregator service in Q4 2024, based on UK user behaviour on the platform. In the US however, Prime Video titles garnered slightly more interest than Netflix, while Max snuck into third place above Disney+.
DAZN Rights Payments Reached $3.1 Billion in 2023
DAZN’s annual spend on sports rights has almost tripled in three years, as the streaming service seeks to become the “Spotify of sport.” The company also has future rights commitments of $9.3 billion, according to the firm’s accounts.
The Week in Stocks
Agencies
Shares in S4 Capital jumped on promising outlook for the group’s 2024 earnings.
TV
Netflix stock gained 13 percent last week after the streaming giant posted strong subscriber and revenue growth in its Q4 earnings.
Publishers
Reach’s share price came down slightly following its 17 percent jump last week.
Ad Tech
The Trade Desk’s stock price dipped after an SEC filing revealed that insiders offloaded a considerable amount of shares over the past year.
Tech
Nvidia’s market cap fell below $3 trillion upon the arrival of DeepSeek, a new AI app from a Chinese startup.
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