2. Digital Billboards Cost More—But Offer More Flexibility
Digital billboards allow brands to rotate multiple messages, change content in real time, and even geo-target their creative. That flexibility comes at a cost. In 2025, digital billboard rates are generally 30–50% higher than static options. Expect to pay:
- $1,200 to $15,000 per month depending on location, duration, and time of day.
- Higher rates for dynamic features like triggered creative based on weather, traffic, or live data feeds.
Programmatic DOOH (digital out-of-home) buys are becoming more mainstream, helping advertisers buy by audience rather than location, which can optimize spend—but it’s still a premium channel compared to traditional media.
