Create Content People Will Engage With
People absorb information in different ways, some like reading, while others enjoy videos. Even consumers themselves report that video is the most preferred content over any other from a brand or business.
Videos have a higher engagement rate than all other types of content because it’s convenient and effortless to consume. You want to capture your audience’s attention, but you also want to keep it, so make sure your videos aren’t too long. According to Wistia, optimal video length can vary for explainer videos. Videos up to 2 minutes get the most engagement, but if you feel your viewers will benefit from more depth, it’s perfectly fine to go 6 to 12 minutes.
One of the good things about video is that it can be repurposed for all types of advertising. You can use videos on YouTube, Facebook, emails, website, etc. With a single video, you can get different shareable marketing pieces to reach your audience.
More Website Traffic
Not only do consumers love videos, but Google and other search engines love video as well.
If you include video on your website, your visitors will typically stay longer, and this signals to Google that you have good high-quality content. Including video can increase your search engine rank on Google and improve your chances of showing up first for search results.
This coveted top rank is essential because it’s believed that video traffic will be 80% of all internet traffic by 2021. If you want your auto shop website seen, and you do want your website seen, then auto shop videos are the way to go.
An Amateur Can Do It
If you own a smartphone, you have the power to shoot and edit video. It’s like having a little movie studio right inside your pocket. If you’re not the most tech-savvy person, you can always ask for help. I can bet that there’s someone at your auto shop that can work a smartphone and post to YouTube.
Although some smartphones are capable of producing 4K videos, your videos don’t have to be high production quality. In fact, a “raw” video may appear more authentic and can have even more appeal to some viewers.
To give you an idea of what can be done with video from a phone and basic editing, look at this example:
