Swiss International Air Lines (SWISS) has unveiled a unique new livery for its first Airbus A350 aircraft, named ‘SWISS Wanderlust’.
In a statement released on March 6, 2025, the airline announced that this special livery “is a playful, creative and story-packed homage to Switzerland that blends imposing structures with further famous landmarks and motifs of traditional arts and sports events”.
The Switzerland-based artist behind the ‘SWISS Wanderlust’ design is Frédéric Siegel, who is well known for his unique illustrations and animations. According to the airline, his artistic approach has turned SWISS’s first Airbus A350-900 into the world’s first-ever flying art gallery.
The aircraft will showcase both traditional and modern themes on its fuselage and engine nacelles.
The airline added that the illustrations on the first SWISS Airbus A350 will feature a marmot, a much-loved emblem of the alpine world; the apple shot through by Wilhelm Tell, the legendary Swiss folk hero; Helvetia, the personification of Switzerland; and a treasure chest representing an online Swiss-wide treasure hunt organized by the airline.
“This special livery is our flying declaration of our love for Switzerland,” said SWISS Chief Commercial Officer Heike Birlenbach. “It’s a confirmation of how close we feel to our home country; and it’s an invitation to everyone to discover and explore it in all its uniqueness in a playful and creative way.”
The airline mentioned that the livery’s design elements “are more than just images”. Passengers will be able to use augmented reality to explore the illustrations on the aircraft. This feature will allow users to find hidden details, solve puzzles, and even win a round-trip Business Class flight.
Over the next few years, the airline will receive 10 of these A350 twin-engine jets. The first one, showcasing the ‘SWISS Wanderlust’ design, is expected to be in service by late Summer 2025.
