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The Google & Facebook ad monopoly is like a crowded nightclub—you’re paying cover just to get in, and once inside, you’re still fighting for attention.
But guess what? There are 25 underrated ad networks where you can get cheaper clicks, better targeting, and higher conversions with way less competition.
Let’s unlock these secret ad platforms and help you turn every $1 into $2 (or more!).
Rank | Ad Platform | Estimated CPC | Ad Formats | Best For | Founded | Country | Estimated Monthly Traffic | Blue Ocean? |
---|---|---|---|---|---|---|---|---|
1 | MGID | $0.10–$0.30 | Native ads, sponsored articles, recommendation widgets | Digital subscriptions, content marketing, e-learning | 2008 | USA (Global) | 850 million | ✅ Yes |
2 | Brave Ads | $0.05–$0.20 | In-browser native ads, push notifications | Privacy-focused tech, crypto, software | 2016 | USA | 25 million daily active users | ✅ Yes |
3 | Nativo | $0.20–$0.50 | Native, editorial-style ads inside premium content | Lifestyle brands, SaaS, tech | 2012 | USA | Data not publicly available | ✅ Yes |
4 | Revcontent | $0.05–$0.30 | Native ads, video placements | Subscription services, online courses, affiliate offers | 2013 | USA | 250 million | ✅ Yes |
5 | PropellerAds | $0.02–$0.15 | Display ads, native ads, push notifications | E-commerce, mobile apps, software downloads | 2011 | USA | 1 billion | ✅ Yes |
6 | Adsterra | $0.02–$0.10 | Display ads, pop-under, native ads, video ads | Mobile apps, online gaming, consumer electronics | 2012 | Cyprus | 250 million | ✅ Yes |
7 | Adcash | $0.02–$0.10 | Display banners, pop-unders, native ads, video | Mobile apps, gaming, e-commerce | 2007 | Estonia | 200 million | ✅ Yes |
8 | ExoClick | $0.001–$0.10 | Banners, pop-unders, native ads, in-stream video | Niche products, adult content, gaming, tech | 2006 | Spain | 5 billion daily impressions | ✅ Yes |
9 | ZergNet | $0.05–$0.10 | Content discovery widgets | Affiliate marketing, blogs, news sites | 2009 | USA | 500 million | ✅ Yes |
10 | Plista | $0.05–$0.20 | Native ads, in-feed ads, video ads | Lifestyle brands, travel, entertainment | 2010 | Germany | 300 million | ✅ Yes |
11 | Infolinks | $0.05–$0.15 | In-text, in-fold, in-tag ads | E-commerce, affiliate marketing, content-rich products | 2007 | USA | 250 million | ✅ Yes |
12 | Content.ad | $0.05–$0.20 | Native content ads | Digital content, lifestyle, educational products | 2012 | USA | 300 million | ✅ Yes |
13 | Smaato | $0.02–$0.10 | Mobile display and native ads | Mobile apps, mobile games, tech gadgets | 2005 | USA | 1 billion | ✅ Yes |
14 | StackAdapt | $0.10–$0.50 | Programmatic display, native, and video ads | B2B, tech, SaaS, lifestyle brands | 2012 | Canada | 100 million | ✅ Yes |
15 | TripleLift | $0.10–$0.30 | Native ads | Fashion, lifestyle, tech, media products | 2012 | USA | 500 million | ✅ Yes |
16 | Adnow | $0.03–$0.10 | Contextual ads, display ads, native ads | Content websites, e-commerce, digital products | 2013 | Poland | 500 million | ✅ Yes |
17 | AdMaven | $0.01–$0.05 | Pop-under, push notifications, interstitials | Impulse products, gaming, entertainment | 2013 | USA | 1 billion | ✅ Yes |
18 | Bidvertiser | $0.05–$0.25 | PPC, native, display ads | Local businesses, retail products, niche markets | 2003 | USA | 100 million | ✅ Yes |
19 | Clickadu | $0.005–$0.10 | Pop-under, display ads, video ads | Gaming, adult content, entertainment | 2011 | Global | 2 billion | ✅ Yes |
20 | PopAds | $0.001–$0.05 | Pop-under, display ads | Online gaming, adult content, sweepstakes | 2006 | USA | Data not available | ✅ Yes |
21 | StartApp | $0.05–$0.20 | Mobile banners, interstitial ads | Mobile apps, gaming, lifestyle brands | 2011 | USA | 400 million | ✅ Yes |
22 | Admobilize | $0.05–$0.20 | Data-driven video and interactive ads | Digital products, video content, tech solutions | 2013 | France | 200 million | ✅ Yes |
23 | AdClickMedia | $0.02–$0.10 | Display ads | Local businesses, niche retail, professional services | 2010 | USA | 250 million | ✅ Yes |
24 | InMobi | $0.02–$0.10 | Mobile banners, interstitials, video ads | Mobile apps, games, e-commerce | 2007 | India | 1 billion | ✅ Yes |
25 | BuySellAds | $0.30–$0.60 | Banner ads, native placements, sponsored content | Niche blogs, tech products, business services | 2007 | USA | 500 million | ✅ Yes |
Why These Platforms Are Ranked This Way
The ranking is based on profit potential—how easily advertisers can scale and turn $1 into $2 or more.
- MGID, Brave Ads, and Nativo are at the top because they provide cheap CPCs, engaged audiences, and strong conversions.
- Revcontent, PropellerAds, and Adsterra follow because they offer massive reach and cost-effective ad placements.
- ExoClick, ZergNet, and Plista excel at niche targeting with high engagement and profitability.
- Platforms ranked lower still have great potential, but costs may be higher, or traffic sources may be less mainstream.
1. MGID
🔹 Estimated CPC: $0.10–$0.30
🔹 Ad Formats: Native ads, sponsored articles, recommendation widgets
🔹 Best For: Digital subscriptions, content marketing, e-learning
🔹 Founded: 2008 | Country: USA (Global)
💡 Pro Tip: If you’re a blogger, affiliate marketer, or course creator, MGID can bring you high-quality traffic at a lower CPC.
2. Nativo
🔹 Estimated CPC: $0.20–$0.50
🔹 Ad Formats: Native, editorial-style ads inside premium content
🔹 Best For: Lifestyle brands, SaaS, innovative tech products
🔹 Founded: 2012 | Country: USA
💡 Pro Tip: Works best if you’re targeting high-end customers who value quality content.
3. Brave Ads
🔹 Estimated CPC: $0.05–$0.20
🔹 Ad Formats: In-browser native ads, push notifications
🔹 Best For: Privacy-focused tech, crypto, software
🔹 Founded: 2016 | Country: USA
💡 Pro Tip: Perfect for crypto, VPNs, and cybersecurity brands looking for a privacy-conscious audience.. Adcash
4. Adcash
🔹 Estimated CPC: $0.02–$0.10
🔹 Ad Formats: Display banners, pop-unders, native ads, video
🔹 Best For: Mobile apps, gaming, e-commerce
🔹 Founded: 2007 | Country: Estonia
💡 Pro Tip: Great for international traffic and low-cost, high-volume campaigns.
5. PopAds
🔹 Estimated CPC: $0.001–$0.05
🔹 Ad Formats: Pop-under and display ads
🔹 Best For: Online gaming, adult content, sweepstakes
🔹 Founded: 2006 | Country: USA
💡 Pro Tip: Perfect for high-volume traffic offers like gaming and sweepstakes.
6. ZergNet
🔹 Estimated CPC: $0.05–$0.10
🔹 Ad Formats: Content discovery widgets
🔹 Best For: Affiliate marketing, blogs, news sites
🔹 Founded: 2009 | Country: USA
💡 Pro Tip: Great for bloggers and affiliate marketers looking for cheap, engaged readers.
7. ExoClick
🔹 Estimated CPC: $0.001–$0.10
🔹 Ad Formats: Banners, pop-unders, native ads, in-stream video
🔹 Best For: Niche products, adult content, gaming, tech sectors
🔹 Founded: 2006 | Country: Spain
💡 Pro Tip: Massive reach for gaming and tech advertisers.
8. Revcontent
🔹 Estimated CPC: $0.05–$0.30
🔹 Ad Formats: Native ads, video placements
🔹 Best For: Subscription services, online courses, affiliate offers
🔹 Founded: 2013 | Country: USA
💡 Pro Tip: If you’re selling an online course, this is your ad network.
9. BuySellAds
🔹 Estimated CPC: $0.30–$0.60
🔹 Ad Formats: Banner ads, native placements, sponsored content
🔹 Best For: Niche blogs, tech products, business services
🔹 Founded: 2007 | Country: USA
💡 Pro Tip: If you’re in B2B or SaaS, this puts your ads in front of decision-makers.
10. Infolinks
🔹 Estimated CPC: $0.05–$0.15
🔹 Ad Formats: In-text, in-fold, in-tag ads
🔹 Best For: E-commerce, affiliate marketing, content-rich products
🔹 Founded: 2007 | Country: USA
💡 Pro Tip: Best for e-commerce brands looking for contextual ad placements.
11. Plista
🔹 Estimated CPC: $0.05–$0.20
🔹 Ad Formats: Native ads, in-feed ads, video ads
🔹 Best For: Lifestyle brands, travel, entertainment
🔹 Founded: 2010 | Country: Germany
💡 Pro Tip: Works great for storytelling-based campaigns. If your product shines with engaging content, Plista can drive traffic from premium publishers.
12. Adsterra
🔹 Estimated CPC: $0.02–$0.10
🔹 Ad Formats: Display ads, pop-under, native ads, video ads
🔹 Best For: Mobile apps, online gaming, consumer electronics
🔹 Founded: 2012 | Country: Cyprus
💡 Pro Tip: One of the best pop-under networks—ideal for high-volume, low-cost traffic campaigns.
13. PropellerAds
🔹 Estimated CPC: $0.02–$0.15
🔹 Ad Formats: Display ads, native ads, push notifications
🔹 Best For: E-commerce, mobile apps, software downloads
🔹 Founded: 2011 | Country: USA (Global)
💡 Pro Tip: Push notifications work incredibly well here. If you have an app, test this network ASAP.
14. Bidvertiser
🔹 Estimated CPC: $0.05–$0.25
🔹 Ad Formats: PPC, native, display ads
🔹 Best For: Local businesses, retail products, diverse niche markets
🔹 Founded: 2003 | Country: USA
💡 Pro Tip: Ideal if you want to geo-target local customers at a lower CPC than Google Ads.
15. Clickadu
🔹 Estimated CPC: $0.005–$0.10
🔹 Ad Formats: Pop-under, display ads, video ads
🔹 Best For: Gaming, adult content, entertainment
🔹 Founded: 2011 (approx.) | Country: Global (Eastern Europe stronghold)
💡 Pro Tip: If your product falls into a non-mainstream niche, this platform can deliver massive traffic at dirt-cheap CPCs.
16. Content.ad
🔹 Estimated CPC: $0.05–$0.20
🔹 Ad Formats: Native content ads
🔹 Best For: Digital content, lifestyle, educational products
🔹 Founded: 2012 | Country: USA
💡 Pro Tip: Great for content marketing campaigns—similar to Taboola but often cheaper.
17. StartApp
🔹 Estimated CPC: $0.05–$0.20
🔹 Ad Formats: Mobile banners, interstitial ads
🔹 Best For: Mobile apps, gaming, lifestyle brands
🔹 Founded: 2011 | Country: USA
💡 Pro Tip: If you have a mobile app, this is a goldmine for installs and engagement.
18. Adnow
🔹 Estimated CPC: $0.03–$0.10
🔹 Ad Formats: Contextual ads, display ads, native ads
🔹 Best For: Content websites, e-commerce, digital products
🔹 Founded: 2013 | Country: Poland (Global reach)
💡 Pro Tip: Great for content-heavy websites looking for affordable, native-style ad placements.
19. Smaato
🔹 Estimated CPC: $0.02–$0.10
🔹 Ad Formats: Mobile display and native ads
🔹 Best For: Mobile apps, mobile games, tech gadgets
🔹 Founded: 2005 | Country: USA
💡 Pro Tip: This is a strong alternative to AdMob for in-app advertising.
20. AdMaven
🔹 Estimated CPC: $0.01–$0.05
🔹 Ad Formats: Pop-under, push notifications, interstitials
🔹 Best For: Impulse products, gaming, entertainment
🔹 Founded: 2013 (approx.) | Country: USA
💡 Pro Tip: If you need cheap, mass traffic, this is one of the most affordable options.
21. AdClickMedia
🔹 Estimated CPC: $0.02–$0.10
🔹 Ad Formats: Display ads
🔹 Best For: Local businesses, niche retail, professional services
🔹 Founded: 2010 (approx.) | Country: USA
💡 Pro Tip: Best suited for small businesses looking to generate local leads.
22. InMobi
🔹 Estimated CPC: $0.02–$0.10
🔹 Ad Formats: Mobile banners, interstitials, video ads
🔹 Best For: Mobile apps, games, e-commerce
🔹 Founded: 2007 | Country: India
💡 Pro Tip: If you’re running mobile-first campaigns, this is a must-test network.
23. TripleLift
🔹 Estimated CPC: $0.10–$0.30
🔹 Ad Formats: Native ads
🔹 Best For: Fashion, lifestyle, tech, media products
🔹 Founded: 2012 | Country: USA
💡 Pro Tip: One of the best ad platforms for stylish, visually compelling brands.
24. StackAdapt
🔹 Estimated CPC: $0.10–$0.50
🔹 Ad Formats: Programmatic display, native, and video ads
🔹 Best For: B2B, tech, SaaS, lifestyle brands
🔹 Founded: 2012 | Country: Canada
💡 Pro Tip: Perfect for B2B lead generation and brand awareness.
25. Admobilize
🔹 Estimated CPC: $0.05–$0.20
🔹 Ad Formats: Data-driven video and interactive ads
🔹 Best For: Digital products, video content, tech solutions
🔹 Founded: 2013 (approx.) | Country: France
💡 Pro Tip: Leverage their AI-driven ad placements for highly targeted video campaigns.
Final Thoughts: Unlocking Blue Ocean Ad Profits
The world of advertising is shifting—those who adapt win, and those who rely solely on Facebook and Google get left behind. The platforms we just explored offer a goldmine of untapped traffic, lower competition, and the potential to turn every $1 into $2 or more.
Imagine running ads where your CPCs are pennies instead of dollars, where you’re reaching highly engaged audiences without fighting for scraps against mega brands with bottomless budgets. That’s the power of Blue Ocean advertising—you step away from the overcrowded, high-cost ad networks and tap into fresh, profitable channels.
But here’s the secret: the biggest rewards go to early adopters. Right now, most advertisers are stuck in the Google-Facebook loop, completely ignoring platforms like MGID, Brave Ads, and Revcontent. This is your competitive edge.
So, take action. Pick a few platforms, launch a test campaign, track results, and optimize. The next wave of profitable advertising is here, and those who move fast will dominate their niche before the rest of the world catches on.
🚀 Are you ready to break free from expensive, oversaturated ad networks? Dive into Blue Ocean advertising and watch your ROI soar!