In the competitive world of software sales, standing out from the crowd and achieving global reach is no small feat. Copernic, a trailblazer in search and productivity software, has been navigating this space with remarkable success. Leveraging 2Checkout’s Affiliate Network – a powerful sales channel that opens the doors to new opportunities and audiences worldwide – has helped Copernic scale its business globally.
Over the past two years, Copernic’s partnership with 2Checkout’s Affiliate Network has evolved into a strategic advantage, enabling them to drive growth, enhance brand visibility, and capture market share in more than 60 countries. This article explores how Copernic’s use of the Affiliate Network, coupled with Managed Affiliate Services, has resulted in impressive results and reinforced their objective of becoming a global leader in their software space.
A Longstanding Partnership Built on Trust
Copernic’s journey with 2Checkout began in 2015, when they sought a payment provider that could support their ambitions for international growth. Over time, the collaboration deepened as Copernic expanded its reach and embraced 2Checkout’s suite of revenue optimization solutions. Two years ago, Copernic decided to unlock the potential of affiliate marketing by joining 2Checkout’s Affiliate Network.
Affiliate marketing offers software companies a unique opportunity to tap into new audiences by partnering with individuals or businesses who promote their products. For Copernic, this approach aligned perfectly with their goals of increasing exposure and driving global sales.
Amplifying Success with Managed Affiliate Services
While the Affiliate Network alone provides valuable resources, Copernic took their strategy a step further by acquiring 2Checkout’s Managed Affiliate Services. Over a six-month period, this specialized service helped Copernic optimize their affiliate program, build relationships with top-performing affiliates, and maximize their revenue potential.
The results speak for themselves:
- 5 Power Affiliate Partnerships: With the expertise of 2Checkout’s affiliate managers, Copernic secured partnerships with five high-performing affiliates, dramatically increasing their brand’s exposure in key markets for defined time periods.
- 90% Increase in Affiliate Clicks: By refining and personalizing their promotional strategies through their close collaboration with affiliates, Copernic saw a significant uptick in traffic driven by affiliate links.
- 300%+ Growth in Affiliate Revenue: Perhaps the most compelling outcome was the skyrocketing growth of Copernic’s affiliate revenue – over 300% – showcasing the undeniable value of a well-managed affiliate program and the high quality of 2Checkout’s publishers.
Reaching Global Markets Through Affiliates
Copernic’s success with 2Checkout’s Affiliate Network underscores the global reach that this sales channel can provide. While the United States and Germany account for 50% of Copernic’s affiliate sales, their products are being sold in more than 60 countries thanks to the diverse, international network of 2Checkout’s affiliates.
This global presence allows Copernic to connect with customers in regions they might not have been able to access otherwise. Affiliates—ranging from bloggers and content creators to specialized software review sites—bring localized expertise and tailored messaging, helping Copernic’s offerings resonate with diverse audiences.
Why Choose 2Checkout’s Affiliate Network?
For Copernic, the decision to leverage 2Checkout’s Affiliate Network and Managed Affiliate Services was driven by several key advantages:
- Comprehensive Affiliate Management: 2Checkout’s platform simplifies the process of managing relationships, tracking performance, and distributing commissions.
- Global Reach: With affiliates spanning the globe, Copernic was able to access markets they hadn’t previously penetrated.
- Performance Optimization: Managed Affiliate Services ensured that Copernic’s program was optimized to attract top-tier affiliates and drive results.
- Data-Driven Insights: The platform’s robust analytics tools allowed Copernic to make informed decisions, measure ROI, and adjust their strategy for maximum impact.
Source: 2Checkout’s Affiliate Network
The Power of Partnership
The results Copernic achieved through the Affiliate Network highlight the transformative power of partnerships. By collaborating with skilled affiliates and leveraging 2Checkout’s expertise, Copernic not only increased their revenue but also strengthened their global presence and brand reputation.
One of the key lessons from Copernic’s journey has been the importance of strategic investment in additional sales channels. Affiliate marketing, when executed effectively, provides a cost-efficient and scalable way to grow revenue. For software companies looking to break into new markets or amplify their sales efforts, following Copernic’s example could be a game-changer.
Looking Ahead
As Copernic continues to expand its global footprint, the Affiliate Network will remain a vital part of their growth strategy. With its proven track record of success, Copernic’s partnership with 2Checkout serves as an inspiring example of what’s possible when businesses embrace innovative solutions and build strong, collaborative relationships.
For other software companies considering affiliate marketing as a growth lever, Copernic’s story is a testament to the value of having the right tools and partners in place. Whether you’re looking to boost sales, expand globally, or enhance your brand’s visibility, 2Checkout’s Affiliate Network can help you achieve your goals—just as it did for Copernic.
