Tradie boss wages war on promise of $10,000-a-week pay fuelling apprentice dropout crisis


Ideal Group founder Corey Tomkins said apprentices are being bombarded with videos telling them to get out of their trades. (Source: YouTube/Supplied)
Ideal Group founder Corey Tomkins said apprentices are being bombarded with videos telling them to get out of their trades. (Source: YouTube/Supplied)

A tradie boss has exposed a disturbing social media trend contributing to the Australian apprenticeship exodus. There were roughly 2,000 fewer apprentices last year compared to 2023 and 25,000 fewer non-trade roles like labourers, according to the National Centre for Vocational Education and Research.

Corey Tomkins, the head of a Brisbane-based carpentry and construction business, said there are many factors to blame for tradies dropping out. But he told Yahoo Finance one really riles him up.

“If you jump on TikTok or other social media apps, there are so many guys preaching to get out of the trade,” he said.

“They’ll say, ‘It’s s**t, and it’s s**t money and sign up to my course, and I’ll show you how to make $10,000 a day’.”

He said apprentices are already battling low wages in the cost-of-living crisis and believed claims made in these social media videos are very dubious.

Some online spruikers, some of whom claim they used to be an apprentice or a tradie, suggest you can make thousands of dollars through affiliate marketing, appointment setting, day trading on the stock market, or through other means.

They claim in some scenarios you only need to work a few hours a day and can be rolling in cash, compared to toughing it out in the heat on a construction site.

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Tomkins feared it’s encouraging many young-wannabe tradies to down tools forever in the hope of getting rich fast.

“You’re slapped in the face with it from 4:30am when you wake up, all the way until your head hits the pillow at 10pm with all these people just drilling in your head and showing you all this fake stuff,” he told Yahoo Finance.

“The hardest part for these guys now is the mental load that they have to withstand getting absolutely hounded across every platform telling them to leave their apprenticeship and go and earn better money sitting on the couch day trading.”

The Ideal Group Australia director said he constantly tells his team of 20 workers, half of whom are apprentices, to keep their heads down and not listen to what they see on social media.

Tomkins admitted that apprentice salaries desperately needed an increase and called on the Fair Work Commission to raise the minimum pay rates.



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