Manchester’s own Joize throws us headfirst into a Friday night fever dream with his new single, “Nasty.” And, boy, is it appropriately named. Not nasty as in, ew, gross. No. This is that electric slide-across-the-dancefloor-because-the-bass-just-possessed-you kind of nasty. Afro RnB, sure, but there are flickers of something a little…unexpected.
The theme? Unabashed, unapologetic desire. The song unfolds in a single electrifying night. It’s a brief exchange of a single glance, a pulse of energy between two strangers that suggests, not commitment, but something undeniably primal, fun, and perhaps slightly forbidden. There isn’t the search of forever here. Joize gives no promises beyond the confines of the present night, as bodies get drawn to one another for an electric embrace on the dance floor.
It brings into question, is the depth of human connection only found in commitment? Did we all decide to forget our basic instincts one day? Is it Tuesday already?
Seriously, though, this focus on immediate, physical gratification is refreshingly honest. It’s a slice of nightlife reality, and that realism will speak volumes to Joize´s growing following. Joize paints a vivid picture of that “living in the moment” vibe, without all the glitter and fake smiles often overused in this genre.
“Nasty” pulses with an energy that’s almost tactile. You feel the heat, the press of bodies, the magnetic pull. It makes one contemplate the fleeting nature of, well, everything, from empires that rise and crumble into dust and the transient chemical explosions in a baking soda volcano.
Joize channels that sexy club atmosphere beautifully. One moment it can be analytical and then… squirrel! Back to a rhythmic heartbeat that resonates deeply.
With “Nasty,” is Joize showing us something profound about our fleeting existence or is he, like an ant colony focused on relentless activity, simply reminding us to embrace the moment and dance?
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