The wait is over! American-Nigerian artist O.L.A, born Olaoluwa Salami, has officially released the highly anticipated video for his latest single, Heavy (Cash Out), following its release on February 4, 2025. The visuals for the hard-hitting track bring an electrifying, cinematic experience that perfectly complements the song’s infectious energy and unique production. Known for his genre-blending sound and global appeal, O.L.A continues to solidify his presence in the international music scene, bridging the gap between Afro-fusion and hip-hop.
Directed by one of the industry’s top visual storytellers BushBoy, the Heavy (Cash Out) music video is a masterclass in high-energy performance and captivating storytelling. It perfectly captures and represents the hustle, the grind, and of course the desire to cash out eventually. Shot in visually stunning locations, the video blends luxury, culture, and street authenticity.
Born and raised in Atlanta, Georgia, the Oyo state singer, O.L.A has been making waves in the music industry, earning a reputation as one of the most exciting emerging artists from Nigeria. With roots deeply embedded in both the American and Nigerian music industry, his sound is a creative blend of Afrobeats, hip-hop, and R&B.
His breakthrough track Data, featuring the late South African sensation Costa Titch, catapulted him into the spotlight, gaining widespread recognition and critical acclaim. The song remains a fan favourite, serving as a testament to his ability to create cross-continental hits. Costa Titch, who tragically passed away in 2023, was a powerhouse in the South African music scene, known for his unmatched energy, lyrical dexterity, and innovative approach to music. His collaboration with O.L.A on Data was not just another song, it was an artistic fusion of two vibrant cultures, showcasing the deep synergy between Nigerian and South African sounds. The track’s infectious rhythm, compelling storyline, and seamless blend of Afrobeat and Amapiano elements made it an instant classic, resonating with fans across Africa and beyond. To this day, Data stands as a tribute to the creative genius of both artists, immortalizing Costa Titch’s influence and reinforcing O.L.A’s ability to bridge musical worlds effortlessly.
Since its release, Heavy (Cash Out) has been making significant waves on streaming platforms, radio, and social media. Fans have taken to various social platforms to share their dance challenges and interpretations of the song’s powerful message and of course who wouldn’t vibe to such a jam?
Music critics and industry experts have since expressed their love for how O.L.A mixes authentic Afrobeats with hip-hop style, creating something fresh and unique.
What’s Next for O.L.A?
With the momentum from Heavy (Cash Out), O.L.A has no plans of slowing down. The talented singer-songwriter is currently working on his upcoming EP, which promises to showcase his versatility, storytelling abilities, and endless creativity. Fans can expect collaborations with both African and international artists, further solidifying his status as a global music powerhouse.
Beyond music, O.L.A is also gearing up for a series of live performances and festival appearances, bringing his infectious and energetic stage presence to audiences around the world. So watch out for him in your city soon!
Join the Movement
As O.L.A continues to make his mark in the global music scene, fans, media outlets, and industry professionals are encouraged to stay connected with his journey. Follow him on social media, stream Heavy (Cash Out) on all major platforms, and watch the official video on YouTube.
Watch the ‘Heavy (Cash Out)’ Official Video Here
Follow O.L.A on Social Media:
Twitter – @justtola1
Instagram- @Alt.O.L.A
TikTok – @Alt.O.L.A
For interviews, media inquiries, and booking requests, please contact:
[email protected]
