Delta Air Lines is expected to upgrade its business class champagne in the very near future, which is an exciting development for those premium passengers who enjoy a glass or two of bubbles…
Delta One business class getting Taittinger champagne
@xJonNYC reports that Delta will shortly be announcing an official collaboration with Taittinger for its champagne in business class. Specifically, the expectation is that we’ll consistently see Taittinger Brut Reserve served in Delta One business class on long haul flights. This isn’t expected to be served in all Delta One markets — for example, it likely won’t be available on transcon flights that have Delta One marketing (where the sparkling wine certainly could use an upgrade).
In late 2024, we learned about Delta’s goal of making its Delta One product best-in-class, and that includes a variety of initiatives, with the champagne upgrade being among those. Other improvements are expected to include continued investments in Delta One Lounges, expanding the Missoni partnership, rolling out free Wi-Fi on long haul flights, upgrading catering, and more.
In recent years, Delta has reportedly seen a sharp drop in its net promoter score (NPS) among Delta One passengers traveling across the Atlantic, so obviously the airline is looking to reverse that trend. I still think doing something about the quality of the 767 business class product is a key part to improving customer satisfaction, though the other initiatives certainly help as well.
US airlines are seeing nice champagne upgrades!
Once this champagne upgrade becomes official on Delta, it’ll be the second US airline in recent times to upgrade its business class champagne. Recently, a new partnership was announced between United and Laurent-Perrier, whereby that’s now the champagne in United Polaris business class.
The two champagnes are roughly at the same price point, so I don’t think either airline will necessarily have the edge there, as it all comes down to preferences. Regardless, many passengers will appreciate the consistency of knowing exactly what to expect.
There’s also something to be said for premium collaborations, and the halo effect that has for a brand. I have a non-miles & points friend who recently flew Delta One, and the first thing he mentioned to me is how he got a Missoni amenity kit. I’m not sure if it’s good or bad that this was the most memorable part of the flight for him. 😉
Of course this leaves American as the only one of the “big three” US carriers without a champagne collaboration so far. Of course American has historically greatly lagged Delta and United in its quest to be premium, though the airline now has a change in strategy, and reportedly realizes it needs to invest in product in order to earn the profits it hopes to achieve.
Only time will tell what that looks like. The airline has 99 problems, and champagne ain’t one of them (well, or maybe it’s the 99th problem).
Bottom line
In the coming days, Delta is expected to announce a new collaboration with Taittinger, whereby we’ll see the airline pouring that as its champagne in Delta One business class on long haul flights. This is a positive development, and follows United recently announcing a Laurent-Perrier partnership. US airlines sure are investing in their premium products, and that’s nice to see…
What do you make of Delta’s planned Taittinger collaboration for champagne?
