2025 Eyeliner Trends
Out with the harsh black cat-eye wings, and in with a fresh, more creative approach to eyeliner in 2025. This year, we’re ditching the bold and embracing a softer, more effortless vibe. The trend is all about warm, unexpected shades—think terracotta, amber, or even muted mustard—creating a subtle yet striking look. It’s about the kind of eyeliner that says, “I woke up this gorgeous,” with minimal effort but maximum impact. So, get ready to experiment with colors that aren’t your typical go-tos!
What Does Glam Say?
I just came across an insightful article by Anna Denson on Glam.com, where she chats with makeup artist Nadia Iopel about what to expect for eye looks in 2025.
Classic winged eyeliner in shades of liquid black may be a lot of things, but it usually isn’t understated. It turns out that this may be its downfall. As pointed out by Nadia Iopel, it seems like sharp, well-defined cat eyes are losing favor because they’re too intentional, putting them at odds with 2025’s breezy, au-naturel beauty standards. “The trend now is to emphasize natural appearances rather than working toward theatrical, graphic points,” Iopel exclusively tells Glam, explaining that this shift creates a “much more artisanal and adaptable approach.” – Glam
Well, as a 58-year-old, I’m all for the shift toward softer, more effortless eye looks. I haven’t been one to go bold with my eyeliner lately—age and gravity have a way of changing things. Anything too harsh just emphasizes the fact that time hasn’t been gentle. A softer, more creative eyeliner style sounds like exactly what I need to feel fresh without highlighting how time has marched across my face!
I’ve been gravitating toward these softer, more natural eye looks anyway—it just feels right for me. But now, seeing it validated by Glam? That’s a win! It’s nice to know that the makeup world is catching up with what feels comfortable and flattering, especially as we age. It’s a trend that embraces creativity without going overboard, and I’m here for it.
But I am also here to tell you that just because we are talking less eyeliner, I’m not giving up my false eyelashes.
False lashes are one way to bring the drama to any makeup look, so of course these celebrities look totally different when they go without their falsies.https://t.co/Z2sFA0ghzB
— Glam, Inc. (@glam) March 22, 2025
And Those Lips
Don’t forget, your new, softer eye look pairs perfectly with a plump, romantic pout. Think of it as the modern, effortless take on the rom-com heroine’s signature look—fresh, flattering, and full of personality. This combo gives you that subtle yet striking vibe that’s all the rage in 2025—elegant without being over-the-top. It’s all about embracing natural beauty with just the right amount of glam. So, go ahead and rock those softer eyes and fuller lips—it’s a winning combo.
I am absolutely loving everything Marlena Stell is discussing in her latest video. From must-have products to game-changing techniques, she’s dropping knowledge that has me rethinking my entire beauty routine. It’s clear where my shopping list is headed over the next few days—her recommendations are on point! If you’re looking to revamp your makeup stash or just want to discover some new favorites, this video is a must-watch. Trust me, my wallet’s about to feel it!
But, as you probably know if you’re a regular around here, I do most of my makeup shopping at Walgreens. So, while I’m definitely taking some inspiration from Marlena Stell’s recommendations, I’ll be putting my own spin on things. I’ll adjust the suggestions to fit my budget and my go-to drugstore picks, but I’m excited to see how I can make it work with the products I love. After all, who says you can’t get a great look without breaking the bank?
As we move into 2025, it’s clear that eyeliner trends are shifting toward softer, more creative looks, and I’m excited to embrace this change. It’s all about keeping things fresh while highlighting natural beauty. Of course, I’m not giving up my false lashes, and pairing these new eye styles with a fuller lip creates the perfect balance. Whether you’re shopping at Walgreens or your favorite high-end store, you can adapt these trends to fit your personal style without breaking the bank. Let’s keep the beauty fun and accessible!
Feature Image: Created in Canva Pro
