Aitch and Southern Comfort® drop limited edition Northern Comfort bottle with a surprise train gig tearing across the north
- Southern Comfort and Manchester rapper Aitch have linked up to launch Northern Comfort, a limited-edition take on the OG bottle that celebrates all things northern as 64% of northerners are proud of their hometown.
- To mark the launch, Aitch surprised fans with a rave on a moving train across the north, turning a mundane Thursday ride into an epic show.
Southern Comfort, the iconic whiskey-based liqueur has linked up with Manchester’s hometown hero Aitch to launch Northern Comfort — a limited-edition SoCo bottle inspired by the north’s unique energy and celebrating its vibrant culture and spirit.
To kick things off loudly and proudly, the iconic northern rapper joined Southern Comfort to upgrade an everyday train journey into a next-level, once-in-a-lifetime experience.
Those who managed to secure exclusive access through a hunt for hidden Northern Comfort train tickets just days before the event were left stunned as Aitch jumped on board for a one-off, surprise performance as the train sped across the north.
In the ultimate south-meets-north pop-up party, the train takeover fused Southern Comfort’s iconic flavour with the feel-good vibes of the north. Northern Comfort and lemonades were flowing, and the vibes were unmatched as the Moston master of ceremony teased new music and performed his latest single, ‘Raving in the Studio’ and his newest track Straight Rhymez 2, set to release at 7pm tonight.
In the lead up to the event, Aitch sent fans on a mad mission, dropping cryptic hints on social media and sparking speculation about what was coming. The hunt for the hyped Northern Comfort train tickets took over Leeds, Liverpool, Doncaster, Hull and Manchester, as fans raced to lock in a spot at the wildest set of the year.
Aitch said: “Southern Comfort’s all about good vibes, no rules, just enjoying and being yourself, you know – whatever’s comfortable and feels right. The north deserves big moments, and this was one of them. Sometimes we can be overlooked up here, so Northern Comfort is all about showing love to the culture, a proper celebration of the north. And what better way to honour that than throwing the sickest party while we travel across the country?”
The launch comes off the back of new research revealing people up north consider where they’re from to be friendlier than those down south (37 per cent v 28 per cent). The sense of community (48 per cent) and the people and their attitudes (47 per cent) were the things that made northerners the most proud, compared to southerners who were most proud of natural beauty or landmarks (53 per cent).
Gen Zs were the generation whose personalities are most influenced by where they live (74 per cent), and those who felt the strongest about their hometowns (76 per cent). When it comes to a night out, Gen Z are the most bothered generation about having a good choice of drinks (41 per cent). While clubs and late-night venues (29 per cent), a down-to-earth atmosphere (24 per cent) and having a good pre-drink (22 per cent) were also among the things that make a night out great. And of those who took part in the study by OnePoll.com , more than a fifth of Gen Z’s (21 per cent) enjoy a cheeky tipple on the train.
As it was revealed 64% of northerners are proud of their hometown, the Northern Comfort launch aimed to give the north the rager it deserves, with an exclusive celebration of northern culture.
Northern Comfort, the limited edition bottle will be available at all major national retailers and convenience stores for £22 (70cl) from March.
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