The craft brewer is launching Hilltop Lager to bring a fresh & bold offering to on-trade retailers
Yorkshire-based Vocation Brewery, known for its bold and flavourful craft beers, is bringing its new premium lager, Hilltop, to the on-trade in a keg format with supporting branded glassware. Inspired by the brewery’s iconic hilltop location, Hilltop Lager marks a major step in Vocation Brewery’s next phase of growth by appealing to lager drinkers seeking authentic flavour and genuine craft quality.
Hilltop Lager is a crisp and refreshing 4.3% ABV lager that combines flavour and substance, with easy-drinking approachability. Crafted for those who seek authenticity in their beer, Hilltop Lager is perfect for today’s quality-conscious drinkers, whilst also paying homage to the brewery’s humble beginnings in an old chicken shed high up on a hill, 1,000 feet above sea level.
As a premium beer designed to appeal to new consumers and across a broad range of on-trade drinking occasions, Hilltop Lager provides pubs and bars with a fresh and bold new offering that embodies the brewery’s long-standing belief that great-tasting, bold and beautiful beer should be for the many.
Chris Mitchell, Marketing Manager at Vocation Brewery, comments: “Hilltop Lager is a tribute to where we started – a small independent brewery founded 1,000 feet above sea level in Hebden Bridge, Yorkshire.
“We wanted to capture that sense of adventure and resilience that has always been a part of our story. This lager isn’t just refreshing, it’s brewed with purpose, and we’re thrilled to be offering pub and bar drinkers a premium beer that’s as authentic and bold as our beginnings.”
Hilltop Lager is available to on-trade outlets from March, available in 30L and 50L kegs via selected regional and national wholesalers.
