- Award-winning bartender Joe Schofield will continue his ambassadorship with Fentimans.
- The partnership will see Schofield craft new serves and provide expert direction as the brand celebrates 120 years of Botanical Brewing.
- To mark the occasion, Fentimans hosted an intimate event at STERLING Bar yesterday, where a selection of Joe Schofield’s new and expertly curated serves were unveiled.
As part of its 120th anniversary celebrations, Fentimans, the premium soft drinks and mixers brand, has extended its partnership with award-winning bartender, Joe Schofield.
Building on last year’s success, Schofield will continue as an ambassador, working with Fentimans to create an exclusive selection of signature serves, marking the brand’s heritage of big bold flavour and ongoing commitment to quality and innovation in its 120th year.
Schofield, who is nationally recognised for his expertise and creativity, already stocks a range of Fentimans beverages in his renowned Manchester venues – SCHOFIELD’S BAR, ATOMECA, and STERLING, and will continue to collaborate with the brand to inspire the hospitality sector with mixology excellence.
To mark the brand’s milestone anniversary and the continued partnership, Fentimans hosted an intimate event at STERLING Bar in Manchester yesterday, where guests sampled Schofield’s newly curated serves.
The menu featured a variety of exclusive signature cocktails that celebrate the past, present and future of exceptional taste, including the Gin & Tonic, an elevated classic combining Fentimans’ Premium Indian Tonic Water, gin, and a touch of lemon oil, alongside the new and improved Dark & Stormy. Also served were a floral and refreshing Moonlight Collins, and the Wabi Sabi, a unique fusion of Fentimans’ Pink Grapefruit Tonic, tequila, yuzu, lime, and honey.
Jayne Andrews, Marketing Director at Fentimans, commented: “This year is incredibly special for Fentimans as we celebrate 120 years of botanically brewing our tasteful soft drinks, including our very first flavour, which is now the UK’s number one selling premium Ginger Beer*. Having Joe Schofield continue as our brand ambassador is the perfect way to mark the occasion. Joe shares our dedication to craft and quality, and his curated serves truly bring out the best in our drinks range.”
Joe Schofield added: “Fentimans is a brand with deep heritage and an unwavering commitment to big flavour and bold taste, and I’mthrilled to continue this partnership in such a landmark year. The 120th anniversary is the perfect time to celebrate the tastes of past, present and future with some exciting new serves, and it was great to share them with our guests at STERLING Bar yesterday.”
For more information visit: https://www.fentimans.com/
