League of Tyrrellbly Good Taste incentive offers free POS, display and product with £5,000 prize fund.
KP Snacks is launching the League of Tyrrellbly Good Taste incentive for the second year running. Designed to support the Out of Home (OOH) channel to maximise bagged snacks sales and profit, the initiative will run from 17th March until 31st October 2025.
Pubs and bars can register their business to become a “Tyrrellbly Tasteful Establishment” via a bespoke platform. Each outlet that signs up will be entered into a competition with the chance to win a year’s supply of Tyrrells crisps, worth over £5,000
By signing up, pubs and bars will also receive Tyrrells-branded POS, including a wooden display unit, a window sticker and a clip strip. The exclusive POS kits have been specially designed to improve the visibility of bagged snacks, with 81% of consumers more likely to purchase a bagged snack if it is on display[1].
The campaign taps into the strength of Tyrrells’ performance in the OOH channel where the demand for premium snacks is high, with 72% of consumers in pubs and bars willing to pay extra for a more premium snack brand[2]. Consumers consider Tyrrells the most premium snack brand, with 73% believing that stocking Tyrrells is a sign of a quality establishment[3].
Sam Trabelsi, Out of Home Controller, KP Snacks, says: “We’re delighted to bring back the Tyrrells incentive for a second year, providing pubs with a fantastic opportunity to highlight premium snacks, drive extra revenue, and boost profitability. Given the challenging circumstances of rising costs this year, it’s more important than ever to help pubs maximise every sales opportunity. Tyrrells is a much-loved, recognisable brand, and this initiative not only supports the licensed trade but also enhances the consumer experience by encouraging premium snacking choices in pubs.”
Ellie Auton, Assistant Brand Manager at Tyrrells, KP Snacks, says: “Known for the excellent quality and taste of its premium hand-cooked crisps, Tyrrells is a quintessentially British brand which perfectly complements visits to pubs and bars. By extending the League of Tyrrellbly Good Taste, we’re continuing to drive the association between Tyrrells and the Out of Home channel, engaging consumers and driving snack sales in pubs and bars.”
With over 90 Great Taste Awards across the range, Tyrrells is a leading premium snacking brand, worth £71.4m and growing ahead of the overall Bagged Snacks category at +10.8%[4].
To fInd out more and join The League of Tyrrellbly Good Taste, visit: tyrrellscrisps.co.uk/league
