Former Diageo Global Commercial Director for Luxury to Join from June 1st.
Cygnet, the premium spirits brand redefining the gin category and the landscape of modern luxury, is proud to announce the appointment of Vedran Milosevic as its new Global Managing Director, effective June 1, 2025.
Vedran joins Cygnet following a distinguished career at Diageo, where he last served as Global Commercial Director for Luxury, leading the company’s ultra-premium portfolio across key global markets. With over 20 years of experience in the luxury beverage and hospitality sectors, Vedran brings deep commercial acumen, strategic insight, and a passion for luxury execution and building culturally resonant brands.
“We are thrilled to welcome Vedran to our Cygnet family.” said Matteo Fantacchiotti, Chairman of Cygnet. “As we prepare for our next stage of growth, particularly in the UK and USA, and strategically seed our presence in global luxury cities, knowing Vedran since many years I am very confident his leadership, global mindset, and luxury expertise will be instrumental in accelerating our vision and implementation of our plans.”
“This is a truly exciting time to be joining Cygnet,” said Vedran Milosevic. “The brand is bold, modern, and beautifully crafted, positioned perfectly for a new generation of luxury consumers. I’m looking forward to leading the exceptional team at Cygnet to drive ambitious growth across the world’s most influential cities.”
After the landmark move of Matteo Fantacchiotti joining the founders Katherine Jenkins and Andrew Levitas as a partner and chairman of the board, Cygnet’s appointment of Vedran Milosevic marks a significant milestone in the brand evolution kicking of a new journey of growth and bold ambition.
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