Cave Direct, is proud to announce a new exclusive partnership with Stiegl, Austria’s most iconic independent brewery. As of 01.07.2025, Cave Direct will be the exclusive UK importer and distributor of Stiegl’s world-renowned beers, including its flagship Stiegl Goldbräu Lager, the much-loved Stiegl Grapefruit Radler as well as a selection of seasonal releases.
This partnership represents a key milestone for both companies and is a perfect fit for the Cave Direct portfolio. Stiegl is one of Europe’s oldest privately-owned breweries, widely respected for its commitment to traditional brewing techniques, natural ingredients, and exceptional product quality. With Cave Direct’s established nationwide distribution network and long-standing relationships across the on and off-trade, Stiegl is now well-positioned to expand its presence and footprint in the UK market.
“We’re thrilled to welcome Stiegl to the Cave Direct family,” said Laurence Smale, Director at Cave Direct. “We’ve long admired Stiegl’s rich heritage and commitment to exceptional beer quality, so it’s a real privilege to now represent such an iconic brewery in the UK. We’re excited to bring more of Austria’s finest beer to British drinkers.”
The exclusive agreement will allow Cave Direct to support Stiegl with focused brand-building activity in the UK, including staff training, in-market activations, and trade events.
“At Stiegl, we’ve remained proudly independent since 14S2, with a deep-rooted commitment to quality, tradition, and doing things the right way. That’s why we’re so pleased to be partnering with Cave Direct, whose own rich history, independent spirit, and dedication to exceptional beer make them a perfect match for Stiegl.” Said Florian Schmidhuber, Export Director at Stiegl Brewery “Together, we look forward to sharing our beers with more people across the UK who value authenticity as much as we do.”
Cave Direct will begin rolling out Stiegl products across its UK channels starting 07.07.2025 For trade enquiries, please contact [email protected].
The post Cave Direct Becomes Exclusive UK Importer of Stiegl Brewery appeared first on Bar Magazine.
