If you lead behind the bar—or lead the bar itself—this one’s for you.
The Craft Brewers Conference® (CBC) heads to Philadelphia, April 20–22, and while its roots are in brewing, the event has evolved into a major gathering for the entire beverage alcohol industry. That means bartenders, bar owners, beverage directors, and hospitality leaders looking to stay ahead of what’s next.
Here’s why it’s worth being in the room:
- Gain insight into emerging beer styles, draft innovation, and the consumer trends shaping 2026.
- Understand what’s driving tap rotations, premiumization, and cross-category collaboration.
- Explore BrewExpo America®, the industry’s premier trade show for equipment, technology, and services.
- Connect with suppliers and producers expanding beyond beer into spirits-based and hybrid beverages.
Hospitality visionary Will Guidara, author of Unreasonable Hospitality, will deliver the keynote address, sharing strategies for elevating the guest experience—insights that translate directly to bar teams focused on loyalty, creativity, and standout service.
CBC has become more than a brewing event—it’s a hospitality innovation hub. Expect practical ideas to grow revenue, elevate your beverage program, and deepen guest engagement, alongside thousands of beverage professionals from across the country. If you influence a beverage program, this is a conversation you’ll want to be part of.
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