News Briefs for April 28, 2025
- Bill Stoller, a Willamette Valley native, businessman, and philanthropist who established Chehalem and Stoller Family wineries as prominent players in Oregon wine, died in his sleep on April 24 at his home in Oklahoma City. He was 74. “Bill Stoller exceeded all expectations,” said friend and winemaker Rollin Soles. “We in the Willamette wine industry will benefit from his vision for a long time to come. This is also a huge loss for the Yamhill County and Dayton community at large.” Wine Spectator has more on Stoller’s life and career.
- St. Louis-based Luxco is rolling out new packaging for Tequila El Mayor, featuring a larger label to increase the brand’s presence on store shelves. The new labels will reach the entire brand portfolio over the course of 2025. The brand’s portfolio covers unaged and aged Tequilas from Blanco to Extra-Añejo, including an Añejo Cristalino and a Cabernet Sauvignon cask-aged Reposado all produced at Destiladora Gonzalez Lux in Mexico. Last year, El Mayor was up 10% to 65,000 cases in the U.S., according to Impact Databank.
- Avalon Spirits has launched Whiskey Row Bourbon, a new brand made at Kentucky Artisan Distillery. Whiskey Row has entered the market with three releases—Triple Wood, Bottled in Bond, and Cask Strength—that are now available in Colorado, Georgia, Illinois, Kentucky, Michigan, New Hampshire, New York, and Tennessee, with future expansion in the works. Whiskey Row Triple Wood is bottled at 44% abv and ages in new oak before finishing in Cognac and PX Sherry casks; it carries a suggested price of $50 a 750-ml. The brand’s Cask Strength release comes in at 56% abv and retails for $70, with the Bonded retailing for $60.
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Tagged : Avalon Spirits, Luxco, Stoller
