Silver Oak Revamps Distribution, Partnering With RNDC, BBG, Johnson Brothers
Silver Oak Cellars has announced a strategic realignment of its distributor network, partnering with RNDC, Breakthru Beverage Group, and Johnson Brothers across most of the U.S. The Napa Valley winery, owned by the Duncan family, recently tapped Constellation veteran Jared Fix as CEO.
RNDC will now handle Silver Oak across 21 markets, including Texas, Florida, Illinois, and New York. Breakthru continues to handle the portfolio in California, along with Colorado, Arizona, Nevada, Missouri, and Delaware. And Johnson Brothers is serving as Silver Oak’s distribution partner in North Carolina, Hawaii, Minnesota, Nebraska, Iowa, South Dakota, and North Dakota. Additionally, Martignetti is covering Massachusetts and New Hampshire, Opici handles Silver Oak in New Jersey, and Mancini Beverage has been tapped in Rhode Island.
“This next chapter, shaped by deepened partnerships with our top distributors, strengthens our foundation while opening new opportunities for innovation, sustainability, and meaningful engagement with today’s discerning consumer,” said proprietor and executive chairman David Duncan.
The flagship Silver Oak brand has produced around 100,000 cases annually in recent years, split between its Napa Valley and Alexander Valley wineries, with key labels including Napa Valley Cabernet Sauvignon ($200) and Alexander Valley Cabernet Sauvignon ($100).
The range also includes high-end boutique label Ovid from the Napa Valley; Timeless, also from Napa; and Twomey, focused on Pinot Noir from the Russian River and Anderson Valleys. Most recently the Duncan family launched Oregon label Prince Hill Vineyards, including a Chardonnay Willamette Valley ($75), Pinot Noir Dundee Hills ($70), and single-vineyard Prince Hill Pinot Noir Dundee Hills ($95).
New CEO Jared Fix told SND in April that he’ll leverage his experience guiding sales, marketing, and distribution to continue building on the business. “There’s nothing to fix in how we make the wine, which is impeccable and beloved,” he said. “The history is completely authentic and real. We have challenges around how we tell that story on marketing and how we execute in an industry dynamic where wine is very challenged, and I’ve got a lot of experience in route-to-market and sales excellence and building brands in collaboration with distributor partners.”—Daniel Marsteller
Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Breakthru, Johnson Brothers, Ovid, Prince Hill Vineyards, RNDC, Silver Oak, Timeless, Twomey
