Breakthru Gains Proximo In California
In case you missed yesterday’s news alert, Proximo Spirits has become the latest key supplier to move to the Breakthru Beverage Group portfolio in California, as the reverberations from RNDC’s exit from the Golden State continue. Proximo and Breakthru are also partnered in Colorado, Missouri, and Nevada.
“We’ve seen strong performance with Breakthru in other key markets and have been impressed by their investments into a strong commercial and operational infrastructure in California that will lead to long-term growth,” said Mauricio Vergara, president and CEO of Proximo Spirits. Here’s the full story.
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