WSWA Expects Year Of Stabilization Ahead
The Wine & Spirits Wholesalers of America’s SipSource data tracker is expecting a year of stabilization in 2025 ahead of renewed growth next year. “SipSource projects that if everything stays the same—as in the current trade policy continues—2025 could be a year of stabilization in negative territory, with minimal fluctuation expected across major categories,” WSWA stated. “Industry leaders are emphasizing the need for focus, creativity, collaboration, and responsibility to drive potential future growth.”
Total wine and spirits depletions in the U.S. were down 5.4% in volume and 4.8% in revenue last year, the wholesaler group added, with spirits showing value down 4.3% on a 3.7% depletion decline, while wine’s value fell 6.3% on depletions down 7.2%.
On the spirits side, a key factor in the faster drop of value versus volume is the “rapid rise in popularity of spirits-based premixed cocktails, which while contributing to growth in their segment, disrupted traditional distribution channels and impacted the revenue of conventional spirits,” the WSWA said. However, the surge of spirits-based RTDs, particularly in the convenience segment, contributed to a 0.7% expansion in total accounts selling wine and spirits in 2024.—Daniel Marsteller
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