Canned Wine Brand Archer Roose Sees On-Premise Drive Gains
Canned wine brand Archer Roose Wines saw a big year in 2024, with volume rising to above 100,000 9-liter case equivalents, driven by an expanding presence in the on-premise. So far this year, Archer Roose Wines—in which Constellation Brands took a minority stake in 2022—has seen depletions increase by 26%.
Founder and CEO Marian Leitner-Waldman tells SND she expects Archer Roose Wines to double in size this year. “Less than 20% of Americans report having tried canned wine. However, they’re all looking for single-serve options,” she says. “We’re bringing it to you at $4 to $5 a glass.”
Archer Roose Wines sells at $19 a four-pack of 250-ml. cans, and includes a Chilean Sauvignon Blanc, Argentine Malbec, Italian sparkling wine, Italian sparkling rosé, French still rosé, and Italian Pinot Grigio. The brand is now adding an Australian Pinot Noir to the lineup. The new Pinot is at 13% abv and made by winemaker Courteney Wills in Victoria, Australia. The wine is the company’s first “true national launch,” says Leitner-Waldman, rolling out this month across the U.S.
“We have some key tentpole partners like Dave & Buster’s and Sprouts who have really gotten behind the launch,” she says. “New York City, LA, Colorado, Boston, and North Carolina are some of our fastest growing markets.”
The launch of the Pinot Noir follows a strong year for the brand’s Malbec, the only other red wine in the brand’s portfolio. “Our Malbec grew 86% last year in an industry that contracted 7%,” she says. “There was a misconception that people didn’t want to drink wine out of a can, and that is not true, provided that it is high quality, provided that the experience is pleasurable.”
The company has found particular success in on-premise venues that don’t cater to traditional wine service, like concert venues and stadiums. The brand is sold at more than 150 Dave & Buster’s locations across the U.S. and over 100 Regal Cinemas locations. In addition to those recent partnerships, the company’s wines are served in hotels run by Atrium Hospitality, stadiums served by concessions provider Levy, and Vail Resort Group properties.
“I do believe that what we’ve seen over the last 18 months is a new market that’s here to stay,” says Leitner-Waldman. “It’s around more experiences in the on-prem, whether that’s active entertainment, adventure, or even brewery-style places.”
Looking ahead, Leitner-Waldman sees plenty of runway for canned wines in the $15-$25 price tier and is working to position Archer Roose Wines as a leader in the “low-lux” category. Canned wine, she says, “allows for that increased accessibility, and we can bring more people into the category.”—Shane English
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Tagged : Archer Roose, Constellation Brands
