The UK’s number one adult soft drinks brand[1], J2O, is helping operators attract more shoppers this summer with its latest limited-edition launch – J2O Dragonberry. A perfect mix of blackberry and dragon fruit flavour, Dragonberry joins the J2O lineup from now until September 2025 across the hospitality channel.
The bold new flavour and striking packaging helps outlets take advantage of the popularity of limited editions, with 90% of Gen Z and Millennials stating that they purchase products with seasonal flavours[2]. The launch comes as dragon fruit continues to be a trending ingredient[3]. J2O is strongly positioned to support retailers in tapping into this flavour trend within their soft drinks offering, having grown by £2m (+4.1%) RSV across 2024[4].
Adam Russell, Director of Foodservice and Licensed at Carlsberg Britvic, said: “The summer season remains key for outlets, with the soft drinks category increasingly important to sales, particularly as the alcohol moderation trend continues to take effect. This has led to the soft drinks category being the number one alternative for those reducing their alcohol intake when eating and drinking out[5], generating further demand for exciting soft drink options.
“J2O Dragonberry is the perfect option to support operators in ticking all of these boxes, whilst appealing to a wide variety of social occasions in-outlet. Consumers are increasingly looking for bold and adventurous flavour profiles[6], so J2O can offer the perfect option when drinking out, maximising operators’ soft drink sales this summer.”
J2O Dragonberry will be available across the hospitality channel from now until September 2025. The new product will roll out in cases of 24 x 275ml sleeved bottles (RRP: £3.02).
[1]CGA by NIQ, Licensed Database, Total Licensed, Volume sales, Adult Drinks Carlsberg Britvic Defined, MAT 28/12/24
[2] https://mrktblog.com/2024/04/15/summer-2024-flavor-trends-tropical-and-swicy/
[3] https://mrktblog.com/2024/04/15/summer-2024-flavor-trends-tropical-and-swicy/
[4] NielsenIQ Retail Measurement, GB Total coverage including discounters, total adult soft drinks, Carlsberg Britvic defined, Value sales vs YA 30/12/23 – 23/12/24
[5] Mintel – Attitudes towards Low- and No-Alcohol Drinks, UK – 2023
[6] Lumina Intelligence, Food and Drink Report, Nov 2023
The post LEVERAGING LIMITED-EDITIONS: J2O LAUNCHES NEW DRAGONBERRY FLAVOUR appeared first on Bar Magazine.
