Expanding Leadership in At-Home Cocktails and Tech Enablement
ShakeStir, the parent company of Cocktail Courier and Thirstie, is thrilled to announce the acquisition of Shaker & Spoon, the premier cocktail subscription box service that has shipped over 10M+ cocktails to its thousands of home-bartender consumers for over a decade. This strategic acquisition strengthens ShakeStir’s position as the ultimate ecosystem for cocktail enthusiasts and brands alike, seamlessly integrating curated cocktail experiences with industry-leading e-commerce solutions.
A Perfect Blend of Expertise and Innovation
Shaker & Spoon, known for its handcrafted cocktails and deeply engaged community of cocktail lovers, joins ShakeStir’s portfolio, which includes Cocktail Courier and Thirstie. This acquisition brings together two complementary approaches to cocktail culture:
● Cocktail Courier excels as a high-volume cocktail bar, crafting and delivering expertly-made cocktails at scale, partnering with iconic brands and events such as the Grammys, Oscars, and Netflix.
● Shaker & Spoon operates like a speakeasy, offering a hands-on, immersive mixology experience, empowering consumers to create cocktails developed by the world’s best bartenders.
With this addition, ShakeStir is uniquely positioned to offer an unrivaled at-home cocktail experience, catering to both casual consumers and dedicated cocktail aficionados.
Enhancing E-Commerce and Tech Enablement for the Beverage Industry
The acquisition also aligns with ShakeStir’s continued investment in e-commerce innovation through Thirstie, the leader in alcohol compliance and digital storefront solutions. Thirstie has powered more liquor brand websites than any other company, and with the recent launch of its SDK solution, ShakeStir is setting a new standard for seamless brand integration and consumer engagement in the beverage alcohol industry.
A Vision for the Future
As the beverage alcohol e-commerce industry is projected to reach $36B by 2026 (+20% growth), ShakeStir is dedicated to shaping its future. This acquisition marks a significant step toward connecting brands, retailers, and consumers through a frictionless digital ecosystem that delivers premium cocktail experiences and expands the reach of emerging and established spirit brands.
“We couldn’t be more excited to welcome Shaker & Spoon to the ShakeStir mix,” said Scott Goldman, CEO of ShakeStir.
“Their deep passion for craft cocktails and engaged subscriber base perfectly complement our mission. Together, we’re redefining what’s possible in at-home mixology and beverage alcohol e-commerce.”
