Just in time for the busy summer season, Pringles is giving pub and bar operators the chance to elevate their outdoor space in an exclusive on-trade giveaway, aligned to the brand’s 40g impulse range.
One lucky winner will enjoy a pub garden refurbishment worth £5,000, ensuring they’re all set for a successful summer, whilst four runners-up will receive a merch bundle comprising branded pub benches and umbrellas to enhance their outdoor offering.
Pringles has seen impressive growth, with a +80% increase in value within pubs over the past two years[1], driven by its increased investment in the channel. It’s therefore the perfect time for operators to tap into demand for bar snacks that their punters know and love.
Operators can enter the competition by visiting https://pringlessummer2025.co.uk/ and ordering a POS kit containing a bar runner, hanging unit, wobblers and beer mats. Live now, the competition will run until June, with the winners announced in July.
Lindsey Kendal, Away from Home Sales Director at Kellanova, said: “As a brand, we’re wholeheartedly committed to supporting operators, ensuring they can maximise every sales opportunity and thrive during the key summer trading period. Placing Pringles POS around your bar area is a simple yet effective way to drive additional snack sales and encourage customers to stay for longer – especially in the sunshine.
“Over the past two years, we’ve seen significant growth in pubs, proving that consumers love to pair their pint or soft drink with a salty snack. With beer gardens a summer staple for us Brits, we’re proud to be supporting one lucky operator in making theirs a true destination for all this summer.”
[1] Circana SalesOut | Kellanova Crisps | Foodservice – Pubs & Clubs | 52we 7 March 2025
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