Von Payne Black, the whiskey brand known for its distinctive black currant infusion and iconic gargoyle pour spout, has announced a new distribution partnership with Premium Brands of Northwest Arkansas. This strategic collaboration represents a significant milestone in Von Payne Spirits’ ongoing national expansion efforts.
The Florida-based distiller has gained recognition for its unique approach to whiskey, blending traditional craftsmanship with innovative flavor profiles that have earned the whiskey favor amongst bartenders and whisky lovers.
Von Payne’s Expanding Market Presence
The partnership will introduce Von Payne Black to whiskey enthusiasts throughout Northwest and North Central Arkansas, tapping into a growing market of consumers seeking distinctive premium spirits.
“Whiskey drinkers today are looking for more than just a great spirit—they want a story, an experience, something that stands out,” said Shawn Harlan, Vice President of Sales & Marketing at Von Payne Spirits. “With Premium Brands’ expertise and strong market presence, we’re excited to introduce Von Payne Black to Northwest Arkansas and continue our mission of bringing this one-of-a-kind whiskey to more consumers nationwide.”
Von Payne Black has developed what the company describes as “exceptional sell-through velocity” in existing markets, building a loyal following among both consumers and bartenders.
Strategic Partnership
Premium Brands of Northwest Arkansas brings decades of industry experience to the partnership, with an established network of on-premise accounts and retail partners throughout the region.
Heath Sutherlin, Vice President at Premium Brands of NWA, expressed enthusiasm about the new addition to their portfolio. “We are thrilled to partner with Von Payne and bring its game-changing whiskey to the Arkansas market. We can’t wait to share this intriguing product with our customers,” he said.
The Fayetteville-based distributor serves hundreds of retail accounts throughout Northwest and North Central Arkansas, making it well-positioned to introduce Von Payne Black to new consumers.
Shawn Harlan notes that “Whiskey drinkers today are looking for more than just a great spirit—they want a story, an experience, something that stands out.”
Von Payne Black, with its distinctive all-natural black currant infusion and memorable presentation, appears positioned to capitalize on these trends as it expands its national footprint.
The company has indicated that the Arkansas partnership represents one component of a broader expansion strategy, with additional distribution announcements expected in the coming months as Von Payne Spirits pursues its ambition of establishing a global presence in the premium whiskey category.
Read the full article at Von Payne Black Expands Distribution to Arkansas
