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Neil: Hello and welcome to The Schapera Show where Viv and Neil explore this big adventure called Life. Yes, that’s right, we have something different today as you can tell because I am introducing the show and that’s because this month’s guest is none other than Vivien! So, I will be asking the questions and Vivien will be giving us the answers and let’s hope she does a decent job. Welcome, Vivien, you’re going to talk about your book today, aren’t you?
Vivien: Thank you, Neil, yes, we can talk about my various books, but most importantly, I want to talk about my most recent publication which is a new edition of my very first book, How to Establish and Maintain a Strong Client Base a handbook for people who want to earn a living doing what they love.
Neil: Oh, so this is a revision of a book that you wrote a long time ago?
Vivien: Yes, I wrote the first version specifically for Alexander Teachers, back in 1996, and it was published in serial form, chapter-by-chapter, in our professional journal, and then we also made photocopied manuals which we used when we taught workshops on the topic.
Then, in 2004, I revised the manual so that it could be a handbook for all client-based businesses, not just us Alexander Teachers.
Neil: 2004? But that’s over 20 years ago? What happened in-between?
Vivien: Exactly! Well you may ask! What happened in-between was this thing called the internet, and this thing called social media. I finished the revision and realized that we had a new marketing dynamic in the world – one that I was completely unfamiliar with, and couldn’t even write about – rendering my manuscript essentially useless.
Neil: So, what did you do?
Vivien: Haha! What all writers do – I put the manuscript on the back burner and tried to forget about it. But, to cut a long story short – and it is truly a long story because it went on for 21 years – a couple of years ago a young colleague in Australia contacted me about the book and said “Where is it? We need it?” I explained the situation and even sent him the draft, and asked whether he thought it was worth writing the missing chapter on digital marketing. He said “yes,” and I cracked the project open again.
Needless to say, the “missing chapter” was actually a missing section and took me a lot longer to write and put together than I was anticipating. Not only that, I essentially had to upgrade the whole manuscript before I felt satisfied …
Neil: And during those 21 years did you learn about digital marketing?
Vivien: Oh yes! It began with social media and specifically Facebook, but it didn’t get serious until we built our CrystalHealingTechniquesdotcom website.
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(New 3rd Edition)
HOW TO ESTABLISH AND MAINTAIN A
STRONG CLIENT BASE
Vivien S. Schapera
a handbook for people who want to
earn a living doing what they love
Purchase a signed copy of the softcover book from this website $28
Purchase a PDF of the Book from this website $18
Want to buy from Amazon or Apple
Amazon link for the Printed Book 
Amazon link for the EBook version
Apple link for the EBook version
Description
This is the third edition of How to Establish and Maintain a Strong Client Base, a greatly expanded and revised version of the popular handbook that has been used as a textbook on business building in many professional trainings. One of its special features is a new, empowering section on navigating the confusing world of digital marketing. Written in an easy-to-read, narrative style, Vivien shares her knowledge to inspire all client-centered business owners with a systematic way – a blueprint – to earn a living doing what you love. Vivien explores both the mental and entrepreneurial aspects necessary to success, in 13 chapters, giving you an insightful tour of how to generate a client base. The 188 pages include a detailed Table of Contents and multiple charts. Don’t be fooled by how enjoyable it is to read this book! Packed with illustrative anecdotes, this reference is dense with practical, tried-and-tested information, that will demystify and explain how you too can build a thriving business or private practice doing what you love.
What is a client-centered business? This book is written for anyone who needs to draw in customers or clients. From massage therapists to fitness instructors, accountants to landscapers, photographers to interior decorators, and even specialty store owners – How to Establish and Maintain a Strong Client Base is applicable to the whole range of privately owned businesses, professions and services fundamental to our society. If you want to work with or for people, adding your contribution to our world, this book was written for you!
