Shopping on line isn’t what it used to be. I dont find it fun anymore. Everything looks the same. Instagram feels like riding the subway when everyone is wearing the latest but at different price points.
I just spent the last two weeks in LA, where I find shopping weak. The curation of their assortments rarely speaks to me.
There is a store in Santa Monica right near the newly transplanted H&H bagels (sorry, not that good). I had not been in years but I needed a fix, the new season is upon us and I have a few events coming up.
I found a few things, one of which is a serious win. It was a short, sweet, and lovely experience. Of course, it is so much better when you make a purchase. That’s why online works. You usually make a purchase, although you might return it. That act of the purchase is subtly embedded in our psyche.
The tech era has changed everything, and each revolution has evolved us as humans. We are about to enter the long tale of the technology era, which will shift the job market. Uber drivers will be done when Waymo hits all urban cities and spreads into the burbs. Robots will replace Amazon packers.
Where do these people all go? To businesses that need people, like restaurants, stores, and community hubs. The businesses at the street level will grow because we all want human contact.
Five years from now, a lot is going to change, but I hope to always hit the streets and do a little shopping at my fave shops. The experience is still very worthy.
