A new post on my Psychology Today blog looks at the role of social media in helping shelter pets find new homes.
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| Photo: mh-grafik/Pixabay |
From the piece:
“Every year, millions of dogs and cats find their new homes via shelters and rescues. Increasingly, shelters and rescues rely on social media to post adverts for the animals in their care. New research published in Animals
looks at the role of Facebook in animal adoptions in the US and whether
or not features of the Facebook post, photo, and/or video influence the
animal’s likelihood of adoption.“The study aimed to look specifically at which posts got the most
likes and shares on Facebook and whether or not those animals were
adopted during the study’s time frame. It turns out that you can help
adoptable dogs and cats the most by sharing posts about them, but
“likes” simply don’t help as much.”
Read more here: Social media shares (but not likes) help pets get adopted.
