2D Animation Side Hustle – Deciding What to Sell in the Reallusion 2D Marketplace, Your USP, and Keeping Customers Coming Back

In part three of my 2D Animation Side Hustle series on selling in the Reallusion 2D Marketplace I look at deciding what to sell, your unique selling proposition (USP), and look at a key strategy to keep people coming back to your store.

Deciding What To Sell

Reallusion 2D Marketplace Category Menu shows how many items are available in each category and could be a clue to what is being under served.

While you could make content for all four categories, most developers tend to sell within either the Actor or Scene categories. Unless you have a specific interest in designing motion files or creating animated special effects, it’s easier to start with either characters or scenes to begin with. Go with what you like creating the most.

Your Unique Selling Proposition (USP)

If you’re in need of a Giraffe from the marketplace this is your top choices. Each one has a unique art style from realistic to cartoony, and even anthropomorphic.

If you’ve never heard of the concept of a Unique Selling Proposition (USP) it’s a sales term that identifies what makes your product stand out from everyone else? Unique suggests it’s something that only you can offer.

In the marketplace everyone is selling the same set of products e.g. characters, scene files etc. but what you have that no one else has is your unique creativity and art style. That means some part of a customer’s decision to buy will come down to whether they like your art style.

Second to that is the niche you’ve chosen to create content around. The more competition you have in your niche the more a customer’s decision will come down to what art style they like. (Though other factors may also come in to play like where your content shows up in search results).

Keep Customers Coming Back, Create a Series of Products

Content Developer, Azbuss, creates characters all in the same art style giving customers a reason to stay and select all their characters for a single production.

One of the key strategies to keep customers coming back to your store is to design characters and scenes so they all look like they belong in the same world. Generally that comes down to your art style and keeping that style consistent across all your content in a series.

Which doesn’t mean you’re going to be stuck creating one style of characters and scenes forever. You can design a whole new style of characters and scenes if you wish.

However you want to give your customers enough of each style to keep the artwork on their productions consistent. Nothing says amateur production more than a clash of art styles, where characters and backgrounds don’t look like they belong together.