Ambassadors Helps Families Stay Closer for Ronald McDonald House Netherlands – Motion design

Amsterdam studio Ambassadors and agency TBWA\NEBOKO help mark 40 years of Ronald McDonald House in the Netherlands with this warm and whimsical tale of a young girl’s epic quest to keep her family closer to her ailing sister.

Nick Groeneveld, head of animation at Ambassadors: “We employed warm colors and gentle lighting to deliver a hopeful tone. The visual journey begins in cool, somber shades, gradually transitioning into warmer hues as sunrise approaches — a reflection of the protagonist’s emotional journey toward her goal.”

Darre van Dijk, CCO at TBWA\NEBOKO: “We wanted to evoke the universal emotion of ‘wanting to be close’ in a way that genuinely resonates. By adopting a fantasy-driven perspective, we addressed a serious subject in a hopeful, approachable manner without diminishing its emotional impact.”
 
 

 
Client: Ronald McDonald House Charities Netherlands
Deputy Director: Miranda Noorlander

Agency: TBWA\NEBOKO

Production: Ambassadors
Head of Animation: Nick Groeneveld

Original Music: Darre van Dijk
Vocals: Judith
Label: Sony Music Benelux