“Cocomelon” will find a new home on Disney+ after Netflix declined to renew its license with the children’s nursery rhyme program, Variety has confirmed.
“Cocomelon,” which first joined Netflix in 2020, will officially head to Disney+ in 2027. While “Cocomelon” had once been a consistent draw for young viewers among Netflix’s licensed content, the streaming giant claims that viewership has declined almost 60% from 2023 H1 to 2024 H2. Nielsen also shows a significant dip in traffic. “Cocomelon” failed to crack Nielsen’s top 10 acquired programs chart in 2024, while in 2023 it ranked at No. 5. But even then, “Cocomelon” remains one of Netflix’s most-watched programs.
Other shows from producer Moonbug Entertainment, like “Cocomelon Lane” and “Blippi,” will remain on Netflix. According to the streamer, “Cocomelon Lane” Season 1 amassed more than 50 million views in 2024 H2, which is more than any season of “Cocomelon.” Kids and family programming accounts for 15% of Netflix’s total viewers.
Disney+ will bolster its already solid lineup of children’s shows with the addition of “Cocomelon.” According to Nielsen, it already has the top three most-streamed shows for preschool kids, which include “Bluey” at No.1, “Spidey and His Amazing Friends” at No.2 and “Mickey Mouse Clubhouse” at No.3. “Cocomelon” is No.6, and with its addition, Dinsey+ will have four out of the top 10 most streamed shows for kids from two to five years old.
“Cocomelon” first joined the children’s entertainment market on YouTube, where it has amassed over 190 million subscribers and over 200 billion views.
Netflix ending its deal with “Cocomelon” comes as another recent change for the Moonbug camp. Back in November, the content machine laid off around 5% of its workforce, affecting jobs mostly in Los Angeles and London.
