Ketchup Entertainemnt, the burgeoning distributor that rescued WB’s hybrid Coyote vs. Acme from becoming a tax write-off for Warner Bros. Discovery, is now aiming to turn the film into a global hit at the Cannes Film Market.
Ketchup acquired worldwide rights to the film for a reported $50 million, which means that they’re now responsible for global distribution of the film. To sell the film outside of the U.S., the company has enlisted Paris-based Kinology to serve as the film’s international sales agent.
Footage from the Dave Green film will be shown to buyers at the Cannes market next week, and according to Deadline, a market screening of the entire film could potentially happen, though it is not yet confirmed.
There’s every reason to want this film to become a success, and not just because Warner Bros. dumped it unceremoniously without ever giving it a chance, but also because it’s a truly excellent Looney Tunes feature.
“We’re not just bringing a family film to Cannes — we’re bringing a global event,” Gareth West, CEO of Ketchup Entertainment, said in a statement. “Coyote vs. Acme is a true four-quadrant crowd pleaser. The performances are sublime, the world-building is extraordinary, and Dave Green has delivered something visually inventive and emotionally satisfying that honors the Looney Tunes legacy while launching it into a whole new dimension.”
Kinology’s Grégoire Melin added, “Being Roger Rabbit’s biggest fan ever, I’m incredibly excited to introduce Coyote vs. Acme to international buyers. It’s rare to find a project with this kind of built-in awareness, creative pedigree and cross-generational appeal. The film is hilarious, cinematic, and global at its core, in two words: great and unique — a perfect title for today’s marketplace.”
