Hershey Super Sweet Adventure Visual Branding — DKNG

Our role in the project ranged from designing the experience logo and key art, all the way to the illustrations, textures, and logos that appear throughout the physical space, the building facade, and in web and marketing materials.

When visitors step inside the experience, they become a “Sweet Seeker in Training” and explore the workshop, earning badges as they encounter each zone immersing participants in a few of Hershey’s most iconic treats.