Iamstatic ECDs Ron Gervais and Dave Greene set the tone for the crime drama miniseries Long Bright River on Peacock with what they describe as “a gritty, layered style for a gritty, layered story”.
Ron Gervais and Dave Greene: “The opening tiles immerse viewers in the tough reality of Philadelphia’s Kensington neighbourhood which was hard-hit by the opioid crisis. Stark urban landscapes, raw textures, and layered visuals capture the unfiltered essence of the area.
“A mix of b-roll, show footage, found elements, and photography blend with painterly layers and cinematic compositions, evoking a deeply human, textured aesthetic. Organic and industrial lines — echoing the curves of the Delaware River — intertwine with strands of hair, veins on an arm, train tracks, wires, highways, steel work, and roots.
“Opening title sequences don’t just introduce a show – they set the tone, immerse the audience, and whisper secrets before the story even begins.”
“Pink symbolizes both innocence and loss – an ever-present reminder of what’s been taken and what lingers. This is embodied by Kacey, the protagonist’s sister, whose pink hair reflects her rebellious spirit and the harsh reality of life on the streets.
“The show’s production team collaborated with local graffiti artists to integrate authentic artwork into the interior and exterior sets and throughout the title sequence, we use street art as a graphic representation of the show, layering raw energy into the storytelling.
“Opening title sequences don’t just introduce a show – they set the tone, immerse the audience, and whisper secrets before the story even begins.”
Client: Peacock
Production: Iamstatic
ECD: Ron Gervais, Dave Greene
Design: Ron Gervais, Dave Penn, Arik Weiss
Animator: Ron Gervais
Producer: Nicole Labbe
