
Apple Revises DMA Approach in EU
Three months ago, the European Commission found Apple to be in violation of various DMA stipulations. On June 26th, Apple announced “a series of additional changes under the Digital Markets Act” to address the perceived violations (and avoid fines). The changes consisted of the following:
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Revised (i.e. relaxed) anti-steering guidelines and accompanying business terms for developers who will utilize the new guidelines. Developers choose between having link-outs / webviews / alternative payment processing or sticking with in-app purchase (IAP).
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Revised business terms for all developers as Apple transitions from the Core Technology Fee (a per install fee) to the Core Technology Commission (percentage of revenue) on digital goods and services.
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Revised user experiences for installing alternative app marketplaces and apps from a developer’s website. The screen that is shown prior to non-IAP purchases has also been revised.
For ~95% of iOS developers with apps in the App Store in the EU, these revisions
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