Netflix appears to have softened its stance on Apple TV integration, with some users in the US now reporting seeing prompts to connect their Netflix accounts directly to Apple’s TV app.
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The integration currently seems restricted to Netflix Original content rather than the service’s full catalog of licensed shows and movies. When users select content to watch, they are still directed to the Netflix app for playback.
That’s confusing that it doesn’t apply to the whole catalog.
Just yesterday on our Six Colors podcast, I suggested it was high time for Apple and Netflix to make a deal to get Netflix content in the Apple TV app. And it seems maybe, at long last, after years of no movement, finally such a deal is happening?
To me, this may be the “finally” to end all “finallys”[…]
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It’s now 2025, and I’ve been writing about the problem I like to call: “Where the Fuck Can I Stream This?” for years now. And it has arguably never been worse.
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Assuming Netflix is playing ball with Apple here, there are other questions. For example, will they allow Apple to recommend Netflix content for you based on your viewing habits? Maybe if Apple also agrees to share that data with Netflix? But it’s Apple, will they actually do that? Maybe if a user explicitly agrees? The pop-up users are reporting seeing only says that Netflix will share viewing content with Apple, not the other way around…
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First an Apple TV Android app and now this – what’s next, an actual Apple television set?
As it turns out, Netflix content showing up in new places in the Apple TV interface was a bug, and Netflix is not introducing expanded Apple TV functionality. In a statement to The Verge, a Netflix spokesperson confirmed that temporary support for the Continue Watching feature was an error, and it has been rolled back.
Netflix is one of the only major streaming services that has refused to offer integration with the Apple TV app, preferring instead for customers to manage watch lists and browse for content directly in the Netflix app.
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