The internet’s information ecosystem is undergoing a fundamental restructuring.
For over two decades, Google Search acted as the primary gateway to information, creating powerful incentives that shaped how content was created, formatted, and distributed.
This Google-centric publishing paradigm is optimized for visibility in search results rather than inherent information value.
With the rise of AI assistants like ChatGPT, Claude, and Perplexity, we’re witnessing a profound shift in how information is accessed and valued, potentially rendering vast swaths of SEO-optimized content obsolete while creating new opportunities for different information providers.
I’ve already pointed out how many analysts fall into the trap of the “expert fallacy,” which ends up looking at a market through an old lens rather than from the perspective of new market dynamics.
I’ve explained why, if you want to assess the erosion of Google search, you need to look beyond search, into what I’ve defined as the Productivity Spectrum.
And how AI is building up into the most critical productivity enhancer we’ve ever seen, where “You & The AI” might turn out 10- 100x more productive, across the whole spectrum of tasks you could perform, daily, as a professional.
Google lived a golden age of uncontested market domination.
This was when Google set the standards for online publishing across the globe.
