Anyone striving to grow and succeed at Hostinger must aim for the highest standards and not settle for anything less.
As a senior SEO specialist, I feel like it is my job to set an example of applying the highest standards. Continue reading to find out how following this principle helped me build my dream career.
Aiming for no less than excellence
For me, setting the highest standards means consistently aiming for excellence and growth, pushing boundaries further, and continuously improving in everyday activities.
Setting the highest standards for yourself is about striving for personal growth and self-improvement in all areas, whether maintaining a healthy lifestyle, cultivating meaningful relationships, or pursuing your passions outside work.
It also means holding yourself accountable for your actions, even when no one is watching. Therefore, I always try to do my best and proceed with self-motivation, a growth-focused mindset, resiliency, and positivity. This is what guides my actions and decisions, and I think it very well aligns with Hostinger’s principles.
A driving force behind growth
This approach has been instrumental in my career, helping me quickly climb the ladder.
At Hostinger, I started as a junior SEO translator for Spanish tutorials and moved to the senior SEO specialist position. Currently, I steer the SEO strategy for diverse markets together with a team of 5 specialists.
There were challenges on the way, but aiming for ambitious goals, like establishing the internal link strategy for Hostinger landing pages within one year, helped me build resiliency and gain valuable experience.
A key to exceptional results
Following this principle is useful for both the organization and its employees. By continually striving to improve, Hostinger stays ahead of the competition and adapts to changing market dynamics. Furthermore, raising performance standards encourages team members to push their limits, innovate, and explore new ideas to achieve even better results.
Following the highest standards demonstrates the company’s commitment to delivering the best possible experience to its customers. Ultimately, raising the bar on your products and services leads to increased customer satisfaction and loyalty.
Cultivating the right culture
However, it is not enough just to say that you are striving for the highest standards. For this principle to become a norm, organizations must foster a culture of openness, constant learning, and improvement.
I mean that company leaders must consistently demonstrate behaviors and attitudes that reflect the highest standards. Leading by example is immensely important because it would be unfair to expect high standards from the team when the leader is not showcasing the same commitment level.
By demonstrating a relentless pursuit of excellence, you inspire your colleagues to raise their own standards and strive for greatness in their work. That’s one of the reasons why this principle is so emphasized in our organization – it helps everyone grow.
At Hostinger, emphasis is also put on celebrating achievements and acknowledging excellence. This helps to support the pursuit of high standards and motivates others to aim for better performance.
High standards built on accountability
Accountability is a must when setting the highest standards in practice.
Accountability is the main drive behind taking ownership of our actions and decisions. It also allows us to address issues promptly and effectively. To promote accountability, leaders must provide guidance and support while trusting their teams to take initiative in pursuit of excellence. At Hostinger, all these components of setting the highest standards are strongly supported.
But you can’t forget transparent communication – it is no less important in establishing the highest standards and accountability. It helps build trust and accountability and enables alignment around shared goals and objectives.
Try to do your best. Always
Obviously, it is not always easy to maintain the highest standards for yourself and others. I see that people often want to stay in their comfort zone, and some might think that standards are too high or unreasonable. You should resist these inner and external voices and focus on personal growth.
There have been situations where others thought that my standards were too high. But I think the point is not to compare yourself with others too much but to focus on doing your best in your own context and situation, leveraging your unique strengths and abilities.
It is important to set high personal standards based on your individual goals and aspirations rather than external benchmarks or peer comparisons. That is when high standards bring the most benefits, empowering you to constantly step out of your comfort zone and truly reach your full potential.
The highest standards are not something to be afraid of but something to embrace, celebrate, and encourage. They help nurture our best qualities and set us up for growth and success. The aim of this principle shouldn’t be forced but must come from within – only then can it truly inspire others and help raise the bar.
Deyimar is a Senior SEO specialist at Hostinger. She leads a team of SEO specialists and guides them in developing and executing on-site SEO strategies that enhance visibility and search engine rankings. Deyimar focuses on aligning SEO efforts with business goals and optimizing website performance, all while providing actionable insights and timely project execution.
