Voice search has rapidly grown both in popularity and in usage recently. Nowadays, more and more consumers are opting for a voice search rather than good old typing. But why is that? The main reason behind this new trend is a growing number of IoT (Internet of Things) devices and the evolution of virtual assistants, such as Siri, Cortana, Alexa and other imaginary foxy ladies that live in various devices. People are growing more accustomed to the convenience provided by both the devices and the assistants. So much in fact, that they’re becoming an integral part of our everyday lives. That being said, today 13% of households in the U.S. alone use some variety of smart speakers. It’s estimated that the percentage will rise to 55% by 2020. What does that mean for search engine optimization (SEO)? Simply put, companies..
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