When a customer makes a purchase, the payment process needs to be fast, secure, and convenient. Whether the transaction occurs in-person, online, or through mobile or contactless payment, the payment method should facilitate easy fund exchange for both buyers and sellers.
Today, businesses can choose from a range of payment methods, including traditional options like cash, checks, and bank transfers; digital and online methods such as credit/debit cards, mobile payments, and e-wallets; and emerging technologies like buy now, pay later services. So, which payment option is best?
Let’s explore the unique attributes, pros, and cons of each payment method and examine how they meet the needs of both buyers and sellers.
Credit and debit cards are the most well-known and frequently used payment methods, accounting for 63% of customer preferences according to Helcim.
Credit cards are linked to a line of credit issued by a financial institution, while debit cards are linked to a bank account. With 600M people in the US holding credit cards in Q3 2024, their benefits, such as rewards programs and enhanced security features, contribute to their continued popularity among consumers.
When cards are used in-person or online, funds are taken from a line of credit (for credit cards) or from a bank account (for debit cards) and transferred to the merchant.
The most commonly used credit and debit cards are Visa, Mastercard, American Express, and Discover. They are used worldwide in most retail, ecommerce, and service-based businesses due to their convenience.
The payment processor manages the transaction by scanning the card, reading a chip on the card, utilizing tap-to-pay, or manually entering the card information.
GoDaddy has a point-of-sale(POS) system that supports credit and debit card transactions in-person, online, and over the phone — while offering the lowest transaction fees* in the industry compared to other leading providers.
Pros
Most popular form of payment
Widely used by customers across the world
Convenient and easy to use
Easily integrates with most POS systems and e-commerce platforms
Provides detailed record-keeping
Supports recurring payments and autopay
Most cards offer contactless payment
Most major cards offer 24/7 customer service
Customers can receive rewards for using credit cards
Cons
Requires a payment gateway and/or POS device
Includes credit card fees for the seller that range from 1% to 3.5% of the business transaction
Merchants may face chargebacks if customers dispute transactions
Sellers typically need to wait a few days before money is deposited into their account.
2. Cash
Cash is the most traditional of all payment types. While it remains a classic payment method, cash payment has seen an year-over-year decline in its share. It involves the exchange of physical paper banknotes and coin currency during a transaction.
Cash cannot be used widely by all businesses because it is not an online payment method and can only be used in person. Due to its reliance on in-person transactions, cash is most often used in brick-and-mortar stores, restaurants, markets, food trucks, home services, and personal services.
Pros
Business immediately receives funds with no processing delay
No transaction fees
Lower risk of chargebacks or fraud
Does not require internet or technology.
Cons
Only able to accept payments in person
Increased risk for loss and theft
Requires manually calculating funds
Limited transaction recording
Must keep cash on hand to provide change to customers
Must make physical cash deposits at a bank.
3. E-wallets
E-wallets, also known as electronic wallets or digital wallets, allow individuals to store, manage, and securely transact digital currency and financial assets through apps and online platforms.
Additionally, digital wallets can store membership cards, loyalty cards, event tickets, coupons, facilitate money transfers, IDs, and car keys. By leveraging advanced algorithms and data analytics, e-wallets offer personalized financial solutions tailored to individual user behaviors and preferences.
With access to over 100 payment methods globally, e-wallets provide a seamless and customized payment experience, enhancing both convenience and security.
E-wallets are connected to an individual’s financial account and funded by transfers from other e-wallets or through deposits from bank accounts, credit cards, or cryptocurrency. The most popular e-wallets are PayPal, Venmo, Apple Pay, Google Pay, and Skrill.
E-wallets can be used to pay in-person or online. Online payments electronically transfer funds from the wallet to the merchant. In-person payments can use tap-to-pay and other devices to make a mobile payment and directly transfer funds without needing to enter any information.
Implementing e-wallets can significantly reduce cart abandonment rates by streamlining the checkout process, leading to a x3 increase in conversions according to BigCommerce. Additionally, businesses can enhance customer experience through faster and more secure transactions.
By integrating various payment methods, including popular e-wallets, businesses can provide a tailored payment experience that meets diverse customer preferences.
Moreover, the detailed consumer data generated from e-wallet transactions can be leveraged to develop targeted marketing strategies, driving customer engagement and boosting sales.
Integrating e-wallets with mobile phone payment systems further facilitates seamless e-commerce and in-store payments. By offering integrated e-wallet solutions, businesses can enhance their reach and increase conversion rates.
Popular payment systems like Apple Pay and Google Pay allow customers to make seamless transactions both online and in physical stores, improving the overall shopping experience and encouraging repeat business.
Pros
Fast and convenient transactions
Higher sales potential
Generates detailed digital records
Customers don’t have to share banking information with merchants
Encryption and authentication methods offer secure transactions
Hygienic when paired with a no-touch payment option
Integrates with many POS systems and e-commerce platforms
Most e-wallets offer immediate transfer of funds
Enhanced user convenience through integrated multiple services in a single platform
Cons
Requires a compatible payment gateway and/or POS device
Susceptible to fraud and chargeback disputes (but less common than credit/debit card disputes)
Technical downtime can disrupt business
Customers may have concerns about sharing banking information with e-wallet providers
May include transaction fees (varies for each e-wallet provider)
High transaction fees for merchants
Complexity of managing multiple e-wallets
Necessity for businesses to have up-to-date NFC readers for payments.
4. Bank transfers
Bank transfers, also referred to as wire transfers, are ways to electronically move funds from one banking account to another. To process a bank transfer, both parties need to provide their banking information. Types of bank transfers include ACH transfers, SWIFT, and SEPA transfers.
Bank transfers are often used to move large amounts of money. They are not typically used in retail and B2C businesses but are instead used for large B2B transactions and payments for high-ticket service offerings.
Pros
Secure and direct
Reduced transaction fees (does not have a percentage-based cost)
Accepted globally
Decreased risk of chargebacks and disputed transactions
Reliable alternative to checks for large purchases.
Cons
One-time fee is involved
Requires working with a banking institution
Fees don’t make sense for small transactions
Longer processing times.
NFC (near-field communication) enabled cards and apps facilitate contactless in-person payments. When making a purchase, a buyer can swipe a compatible device (such as a mobile device or wearable) or a card near a sensor to activate payment. NFC technology is also referred to as tap-to-pay transactions.
Tap-to-pay contactless payments work with most credit and debit cards and e-wallets. Many major credit and debit cards now include NFC technology. It is offered by Visa, Mastercard, American Express, and Discover. Many e-wallets also offer a tap-to-pay option, such as Apple Pay and Google Pay.
This type of tap-to-pay is now offered in many brick-and-mortar businesses for in-person purchases at grocery stores, restaurants, retail stores, markets and vendors, and other hospitality and transit businesses. It is widely used and expected to grow in popularity.
Grand View Research predicts that contactless payments will account for more than $164 billion in spending by 2030.
Pros
Multiple options for customers (can use credit/debit cards or digital wallets)
Fast and convenient transactions
Hygienic, no-touch payment option
Generates digital record-keeping.
Cons
Includes transaction fees
Requires NFC-enabled POS hardware
Relies on internet access
Potential for accidental payments
Security concerns
May need to educate customers unfamiliar with the technology.
Contactless payments may also be associated with the use of QR codes. This technology does not employ NFC technology. Instead, it generates a QR code that buyers scan to be taken to an app or webpage on their phone where they can complete a transaction. It is a type of contactless payment that does not require the buyer and seller to share devices or cards, but it does not require NFC-enabled devices or cards.
6. Prepaid cards
Prepaid cards are physical or digital assets (such as a plastic card, barcode, set of numeric numbers, or digital credit) that are preloaded with a specific amount of money to be used for purchasing.
Once funds are exhausted, the card can be discarded or, in some cases, additional funds can be added. Prepaid cards are often referred to as gift cards. They are frequently given as a present, award, giveaway, or means to make a specific purchase.
Prepaid cards include general credit/debit style cards that come with a specific monetary amount that can be used anywhere credit/debit cards are accepted.
These cards include Visa Gift Cards, Visa Prepaid Cards, Mastercard Gift Cards, and Mastercard Prepaid Cards.
Other types of branded prepaid cards come with funds that can only be used to make purchases from specific merchants, such as an Amazon Gift Card or a Starbucks Gift Card. Prepaid cards can also exist without a physical card and be offered as a credit within an app or user account.
Because prepaid cards are frequently associated with gift cards, they are often used in retail, e-commerce, restaurants, and hospitality businesses.
However, more industries are adopting the use of prepaid cards. Uber, Spotify, and other online service companies now offer cards as a way to prepay for subscriptions and services. Per Research and Markets, the U.S. prepaid card market is expected to reach over $1.6 billion by 2027.
Pros
Controlled spending for consumers
No risk of chargebacks
Increased customer reach
Potential for impulse purchases
No reliance on credit approval for consumers
Provides a great gift option
Prepays merchants and drives up revenue
Does not require assessing a customer’s bank account
Good option for younger buyers as it comes with a spending limit.
Cons
May include activation fees for customers
May have limits on card balances
Requires customers to reload funds
Consumers must manually check balances online
Requires a compatible payment gateway and/or POS device.
7. Buy now, pay later (BNPL)
Buy now, pay later (BNPL) is a method of payment that allows buyers to receive their goods immediately without paying the full price upfront. It is similar to financing. Buyers pay a portion of the price to make a purchase and agree to pay in installments until the full price is paid, often interest-free or with low fees.
Typically, sellers work with partners such as Klarna, AfterPay, Affirm, QuadPay, and Sezzle to offer buy now, pay later options.
The seller adds an option to their payment process where buyers can choose to buy now and pay later. Buyers can select payment terms, which often include options to pay over three to four payments or in monthly payments over a year.
BNPL is popular for purchasing big-ticket retail items online. In a survey conducted by C&R Research, 60% of respondents said they had used a Buy Now, Pay Later service.
It is frequently used by e-commerce businesses selling fashion items, furniture, electronics, home decor, entertainment tickets, jewelry, video games, and other luxury goods.
Pros
Increased purchasing power for customers
Potential for increasing sales
Good form of payment for customers who don’t have credit cards
Businesses receive funds right away
BNPL partners take on the risk of fraud and disputes.
Cons
High transaction fees for merchants
Potential for increased spending and debt
May require credit checks and impact customer credit scores
Risk of customer defaulting on payments
Customers are charged fees if they miss a payment
Requires a compatible payment gateway.
8. Autopay
Autopay, or automatic payment, is a recurring financial transaction that doesn’t require the buyer to take action to initiate payment. Once a buyer sets up autopay, they are charged and funds are deducted from the customer’s account at regular intervals.
Many online payment gateways offer options for autopay. A customer enters their payment information (which can be connected to a digital wallet, credit/debit card, or bank account), and funds are deducted from the account on a set date.
Some examples of autopay services include PayPal Automatic Payments, Stripe Billing, Amazon Auto Reload, Apple Pay preauthorized payments, and Google Pay autopay.
Automatic payments are an online payment method frequently used by businesses that charge customers on a consistent basis, such as subscription-based businesses and service providers. Software-as-a-service (SaaS), memberships, and media subscriptions typically offer autopay options and charge users a set price each month.
Other service-based businesses, such as utility and auto-insurance companies, often provide options for customers to sign up to automatically pay for their monthly service, even as pricing fluctuates. Charities also regularly use autopay to encourage donors to sign up to make monthly donations.
Pros
Convenient for both buyers and sellers
Promotes customer retention
Ensures timely receipt of payments
Improves cash flow
Reduces administrative billing, invoicing, and collection tasks
Customers avoid missing payments.
Cons
Requires a compatible payment gateway
Potential for insufficient funds or overdraft fees
Limited control over individual payments
Increased time managing and canceling payments that customers forget about
Loss of personal touch.
9. Checks
Paper checks are a type of payment that act as a promissory note. A buyer writes a check as a promise to the merchant that they can take the check to a bank and cash it to pull funds from the buyer’s bank account. Checks can be connected to personal or business bank accounts.
Merchants can cash checks and deposit the funds into their account or take the money out as cash.
Checks are often used for in-person purchases at small businesses or for transactions that require a large transfer of funds, such as in real estate or personal and professional service-based industries. Checks are not commonly used by digital and online businesses.
Pros
Established and traditional payment method
Suitable for large payments
Offers detailed record-keeping
No transaction fees.
Cons
Longer clearing times
Risk of insufficient funds or check fraud
Inconvenient, manual process for customers
Dependence on banking institutions
Does not work for online and digital businesses.
10. Cryptocurrency
Cryptocurrency is a type of digital or virtual currency. Unlike traditional currency, crypto is decentralized, meaning it is not controlled or backed by any authority, government, or financial institution. No bank holds or manages the money represented by cryptocurrency.
Instead, it uses cryptography and blockchain technology to record each financial transaction.
Cryptocurrency is stored in digital wallets. To pay with cryptocurrency, customers transfer funds from their digital wallet to a vendor. There are thousands of types of cryptocurrencies, and some are more mainstream than others.
Payments with cryptocurrency occur by making a transaction between two crypto wallets. Vendors may set up a QR code that customers can scan to facilitate their crypto payment, or the payment can be processed via a public key or through an NFC or contactless payment device.
Some mainstream cryptocurrencies now offer debit cards for payments. The debit card is connected to the individual’s crypto digital wallet, and funds are directly deducted at the time of purchase. Buyers can also use cryptocurrency to purchase gift cards.
Through certain companies, buyers exchange cryptocurrency to receive physical or digital assets that can be used as standard prepaid cards.
Cryptocurrency is still not widely used in every industry and in all regions. E-commerce and technology-related products and services more frequently offer this payment type, while some brick-and-mortar small businesses are beginning to offer cryptocurrency payment as a way to attract new customers.
Pros
Quick receipt of funds
Attracts people who want to use currency outside government-backed financial systems
Has potential investment value
Fast and secure transactions
No potential for chargebacks
No processing or transaction fees
Accessible without access to banking institutions
Offered globally
Does not reveal personal or banking information.
Cons
Volatile exchange rates
Inconvenient for processing refunds
Requires an energy-intensive mining process that raises environmental concerns
How to choose the form of payment for your business
Merchants have many options when choosing the best types of payment methods for their business. The key to finding the right option is considering your unique needs and those of your buyers. Weigh the pros and cons of each payment option to determine what is right for your business while also aligning forms of payment with the wants and needs of your unique customer base.
Choose the options that will cause the least amount of friction for your customers and business operations. If you still aren’t sure which payment method to choose, start with the option that is most familiar and widely used by customers everywhere.
What is the most popular payment method?
Credit and debit cards are the most popular payment method. Each payment type works in-person and online, supporting both physical and digital businesses. Plus, credit and debit cards are widely recognized and trusted by customers and accepted worldwide.
Which payment method is better?
Due to their mass appeal and acceptance, credit cards and debit cards may be widely considered the best forms of payment. Both offer ways to pay in-person and online and are easily integrated into most POS and payment systems.
A unified integration system simplifies the selection and management of preferred payment options tailored to your business model and region. Whether you’re introducing new payment methods, aiming to increase conversions with digital wallet option, or seeking to reduce transaction costs through direct debits, a single integration system seamlessly provides the relevant payment methods. This approach aligns with 2025 consumer behavior trends, which indicate an increased demand for seamless integration with financial services and a preference for versatile functionality in payment methods.
If you’re looking for a way to easily accept payments from customers, check out GoDaddy Payments, which is integrated with all our website solutions (including GoDaddy Airo). Our payment solution securely accepts credit and debit card payments anywhere, anytime.
It offers customers a payment method they know and trust while giving your business ease in accepting payments with the lowest transaction fees* in the industry compared to other leading providers.
*Lowest pricing compared to leading providers Square, Stripe, and Shopify for ecommerce, in-person and keyed in transactions.
