At familyofficehub.io, we offer the most comprehensive list of French family offices. We wrote this article about the French family office Neopar, and its bid for clothing brand Le Coq Sportif.
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Neopar, the family office of the Poitrinal family specializing in corporate turnarounds, has made a bid together with French telecom magnate Xavier Niel and U.S.-based Iconix Brand Group to acquire the historic French sportswear brand Le Coq Sportif. The consortium submitted a €60 million offer for the brand. Under the proposed structure, Neopar would acquire a controlling 51% stake, while Xavier Niel and associated investors—including athletes and former executives of Le Coq Sportif—would hold 26.5%, and Iconix, known for brands like Lee Cooper and Umbro, would own 22.5%. According to the consortium’s statement, the full €60 million injection would occur immediately upon acquisition, with the strategy focused on reviving Le Coq Sportif as an accessible, popular French label with expanded global reach. The bid also benefits from endorsements by Intersport and several multibrand retail chains.
About the Poitrinal family office
Neopar, the Poitrinal family’s investment firm, is known as a partner for “new beginnings” across France and Europe. Specializing in the acquisition and turnaround of distressed companies, Neopar combines capital infusions with hands-on operational support to navigate businesses through crises. The firm engages directly in operational management, addressing issues ranging from cash flow and supplier relations to workforce negotiations and crisis communication. Neopar’s investment philosophy emphasizes collaboration with existing management teams, leveraging their expertise while implementing growth and restructuring strategies. The family office invests across industries and company sizes, including both independent firms and subsidiaries of larger groups. Its track record includes successful turnarounds such as NextRoad, SN Roxlor, Groupe Parisot, and Controlab Technologies, underscoring its reputation as a catalyst for corporate renewal in complex situations. ChatGPT fragen
Picture Source: Virginia Marinova, Unsplash+ (25.06.2025)
Article Source: Fashionnetwork (14.07.2025)
Last Updated on July 14, 2025
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